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Index by author

01 March 2011; volume 51, issue 1 50th Anniversary Supplement

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Assael, Henry

    1. You have access
      From Silos to Synergy
      Henry Assael
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 42-58; DOI: 10.2501/JAR-51-1-042-058

B

  1. Barwise, Patrick

    1. You have access
      Has the Time Finally Come for the Medium of the Future?
      Shintaro Okazaki, Patrick Barwise
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 59-71; DOI: 10.2501/JAR-51-1-057-071
  2. Berthon, Jean-Paul

    1. You have access
      Brand Worlds
      Pierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario Simon
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194
  3. Berthon, Pierre

    1. You have access
      Brand Worlds
      Pierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario Simon
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194
  4. Beverland, Michael B.

    1. You have access
      Mapping the Unarticulated Potential of Qualitative Research
      Peter Nuttall, Avi Shankar, Michael B. Beverland, Cheryl Stallworth Hooper
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 153-166; DOI: 10.2501/JAR-51-1-153-166
  5. Bhandari, Rishi

    1. You have access
      The Evolution of Services Advertising in a Services-Driven National Economy
      Marla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John Copeland
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152
  6. Blackshaw, Pete

    1. You have access
      The Voice of the Consumer Speaks Forcefully in Brand Identity
      George Christodoulides, Colin Jevons, Pete Blackshaw
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 101-111; DOI: 10.2501/JAR-51-1-101-111

C

  1. Campbell, Colin

    1. You have access
      Instant Innovation: From Zero to Full Speed in Fifteen Years
      Colin Campbell, Michael Parent, Kirk Plangger, Gian M. Fulgoni
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 72-86; DOI: 10.2501/JAR-51-1-072-086
  2. Carlson, Les

    1. You have access
      The Evolution of Services Advertising in a Services-Driven National Economy
      Marla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John Copeland
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152
  3. Chakrabarti, Ronika

    1. You have access
      Brand Worlds
      Pierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario Simon
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194
  4. Chiagouris, Larry George

    1. You have access
      At 50, the Journal Looks Back… and Ahead
      Douglas West, Larry George Chiagouris, Geoffrey Precourt
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 2-4; DOI: 10.2501/JAR-51-1-002-004
  5. Christodoulides, George

    1. You have access
      The Voice of the Consumer Speaks Forcefully in Brand Identity
      George Christodoulides, Colin Jevons, Pete Blackshaw
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 101-111; DOI: 10.2501/JAR-51-1-101-111
  6. Copeland, John

    1. You have access
      The Evolution of Services Advertising in a Services-Driven National Economy
      Marla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John Copeland
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152

F

  1. Ford, John B.

    1. You have access
      The Tension between Strategy and Execution: Challenges for International Advertising Research
      John B. Ford, Barbara Mueller, Charles R. Taylor, Nigel Hollis
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 27-41; DOI: 10.2501/JAR-51-1-027-041
  2. Fulgoni, Gian M.

    1. You have access
      Instant Innovation: From Zero to Full Speed in Fifteen Years
      Colin Campbell, Michael Parent, Kirk Plangger, Gian M. Fulgoni
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 72-86; DOI: 10.2501/JAR-51-1-072-086

G

  1. Grove, Stephen J.

    1. You have access
      The Evolution of Services Advertising in a Services-Driven National Economy
      Marla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John Copeland
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152

H

  1. Heath, Robert G.

    1. You have access
      The Secret of Television's Success: emotional Content or Rational Information?
      Robert G. Heath, Horst Stipp
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 112-123; DOI: 10.2501/JAR-51-1-112-123
  2. Hess, Mike

    1. You have access
      How Relevancy, Use, and Impact Can Inform Decision Making
      David W. Stewart, Mike Hess, Jeff Nelder
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 195-206; DOI: 10.2501/JAR-51-1-195-206
  3. Hollis, Nigel

    1. You have access
      The Tension between Strategy and Execution: Challenges for International Advertising Research
      John B. Ford, Barbara Mueller, Charles R. Taylor, Nigel Hollis
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 27-41; DOI: 10.2501/JAR-51-1-027-041
  4. Hooper, Cheryl Stallworth

    1. You have access
      Mapping the Unarticulated Potential of Qualitative Research
      Peter Nuttall, Avi Shankar, Michael B. Beverland, Cheryl Stallworth Hooper
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 153-166; DOI: 10.2501/JAR-51-1-153-166

J

  1. Jevons, Colin

    1. You have access
      The Voice of the Consumer Speaks Forcefully in Brand Identity
      George Christodoulides, Colin Jevons, Pete Blackshaw
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 101-111; DOI: 10.2501/JAR-51-1-101-111

K

  1. King, Karen Whitehill

    1. You have access
      Checking the Pulse of Print Media
      Gergely Nyilasy, Karen Whitehill King, Leonard N. Reid, Scott C. McDonald
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 167-181; DOI: 10.2501/JAR-51-1-167-181
  2. Koslow, Scott

    1. You have access
      What Scanner-panel Data Tell Us about Advertising
      Scott Koslow, Gerard J. Tellis
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 87-100; DOI: 10.2501/JAR-51-1-087-100

L

  1. Li, Hairong

    1. You have access
      The Interactive Web
      Hairong Li
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 13-26; DOI: 10.2501/JAR-51-1-013-026

M

  1. McDonald, Scott C.

    1. You have access
      Checking the Pulse of Print Media
      Gergely Nyilasy, Karen Whitehill King, Leonard N. Reid, Scott C. McDonald
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 167-181; DOI: 10.2501/JAR-51-1-167-181
  2. Mueller, Barbara

    1. You have access
      The Tension between Strategy and Execution: Challenges for International Advertising Research
      John B. Ford, Barbara Mueller, Charles R. Taylor, Nigel Hollis
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 27-41; DOI: 10.2501/JAR-51-1-027-041

N

  1. Neijens, Peter C.

    1. You have access
      The March to Reliable Metrics
      Edith G. Smit, Peter C. Neijens
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 124-135; DOI: 10.2501/JAR-51-1-124-135
  2. Nelder, Jeff

    1. You have access
      How Relevancy, Use, and Impact Can Inform Decision Making
      David W. Stewart, Mike Hess, Jeff Nelder
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 195-206; DOI: 10.2501/JAR-51-1-195-206
  3. Nuttall, Peter

    1. You have access
      Mapping the Unarticulated Potential of Qualitative Research
      Peter Nuttall, Avi Shankar, Michael B. Beverland, Cheryl Stallworth Hooper
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 153-166; DOI: 10.2501/JAR-51-1-153-166
  4. Nyilasy, Gergely

    1. You have access
      Checking the Pulse of Print Media
      Gergely Nyilasy, Karen Whitehill King, Leonard N. Reid, Scott C. McDonald
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 167-181; DOI: 10.2501/JAR-51-1-167-181

O

  1. Okazaki, Shintaro

    1. You have access
      Has the Time Finally Come for the Medium of the Future?
      Shintaro Okazaki, Patrick Barwise
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 59-71; DOI: 10.2501/JAR-51-1-057-071

P

  1. Parent, Michael

    1. You have access
      Instant Innovation: From Zero to Full Speed in Fifteen Years
      Colin Campbell, Michael Parent, Kirk Plangger, Gian M. Fulgoni
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 72-86; DOI: 10.2501/JAR-51-1-072-086
  2. Pitt, Leyland F.

    1. You have access
      Brand Worlds
      Pierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario Simon
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194
  3. Plangger, Kirk

    1. You have access
      Instant Innovation: From Zero to Full Speed in Fifteen Years
      Colin Campbell, Michael Parent, Kirk Plangger, Gian M. Fulgoni
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 72-86; DOI: 10.2501/JAR-51-1-072-086
  4. Precourt, Geoffrey

    1. You have access
      At 50, the Journal Looks Back… and Ahead
      Douglas West, Larry George Chiagouris, Geoffrey Precourt
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 2-4; DOI: 10.2501/JAR-51-1-002-004

R

  1. Reid, Leonard N.

    1. You have access
      Checking the Pulse of Print Media
      Gergely Nyilasy, Karen Whitehill King, Leonard N. Reid, Scott C. McDonald
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 167-181; DOI: 10.2501/JAR-51-1-167-181
  2. Reilly, Tim

    1. You have access
      The Evolution of Services Advertising in a Services-Driven National Economy
      Marla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John Copeland
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152

S

  1. Shankar, Avi

    1. You have access
      Mapping the Unarticulated Potential of Qualitative Research
      Peter Nuttall, Avi Shankar, Michael B. Beverland, Cheryl Stallworth Hooper
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 153-166; DOI: 10.2501/JAR-51-1-153-166
  2. Simon, Mario

    1. You have access
      Brand Worlds
      Pierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario Simon
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194
  3. Smit, Edith G.

    1. You have access
      The March to Reliable Metrics
      Edith G. Smit, Peter C. Neijens
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 124-135; DOI: 10.2501/JAR-51-1-124-135
  4. Stafford, Marla B. Royne

    1. You have access
      The Evolution of Services Advertising in a Services-Driven National Economy
      Marla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John Copeland
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152
  5. Stewart, David W.

    1. You have access
      How Relevancy, Use, and Impact Can Inform Decision Making
      David W. Stewart, Mike Hess, Jeff Nelder
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 195-206; DOI: 10.2501/JAR-51-1-195-206
  6. Stipp, Horst

    1. You have access
      The Secret of Television's Success: emotional Content or Rational Information?
      Robert G. Heath, Horst Stipp
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 112-123; DOI: 10.2501/JAR-51-1-112-123

T

  1. Taylor, Charles R.

    1. You have access
      The Tension between Strategy and Execution: Challenges for International Advertising Research
      John B. Ford, Barbara Mueller, Charles R. Taylor, Nigel Hollis
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 27-41; DOI: 10.2501/JAR-51-1-027-041
  2. Tellis, Gerard J.

    1. You have access
      What Scanner-panel Data Tell Us about Advertising
      Scott Koslow, Gerard J. Tellis
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 87-100; DOI: 10.2501/JAR-51-1-087-100

W

  1. West, Douglas

    1. You have access
      At 50, the Journal Looks Back… and Ahead
      Douglas West, Larry George Chiagouris, Geoffrey Precourt
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 2-4; DOI: 10.2501/JAR-51-1-002-004
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Journal of Advertising Research: 51 (1 50th Anniversary Supplement)
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