Index by author
01 March 2011; volume 51, issue 1 50th Anniversary Supplement
A
Assael, Henry
- You have accessFrom Silos to SynergyHenry AssaelJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 42-58; DOI: 10.2501/JAR-51-1-042-058
B
Barwise, Patrick
- You have accessHas the Time Finally Come for the Medium of the Future?Shintaro Okazaki, Patrick BarwiseJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 59-71; DOI: 10.2501/JAR-51-1-057-071
Berthon, Jean-Paul
- You have accessBrand WorldsPierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario SimonJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194
Berthon, Pierre
- You have accessBrand WorldsPierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario SimonJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194
Beverland, Michael B.
- You have accessMapping the Unarticulated Potential of Qualitative ResearchPeter Nuttall, Avi Shankar, Michael B. Beverland, Cheryl Stallworth HooperJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 153-166; DOI: 10.2501/JAR-51-1-153-166
Bhandari, Rishi
- You have accessThe Evolution of Services Advertising in a Services-Driven National EconomyMarla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John CopelandJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152
Blackshaw, Pete
- You have accessThe Voice of the Consumer Speaks Forcefully in Brand IdentityGeorge Christodoulides, Colin Jevons, Pete BlackshawJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 101-111; DOI: 10.2501/JAR-51-1-101-111
C
Campbell, Colin
- You have accessInstant Innovation: From Zero to Full Speed in Fifteen YearsColin Campbell, Michael Parent, Kirk Plangger, Gian M. FulgoniJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 72-86; DOI: 10.2501/JAR-51-1-072-086
Carlson, Les
- You have accessThe Evolution of Services Advertising in a Services-Driven National EconomyMarla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John CopelandJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152
Chakrabarti, Ronika
- You have accessBrand WorldsPierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario SimonJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194
Chiagouris, Larry George
- You have accessAt 50, the Journal Looks Back… and AheadDouglas West, Larry George Chiagouris, Geoffrey PrecourtJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 2-4; DOI: 10.2501/JAR-51-1-002-004
Christodoulides, George
- You have accessThe Voice of the Consumer Speaks Forcefully in Brand IdentityGeorge Christodoulides, Colin Jevons, Pete BlackshawJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 101-111; DOI: 10.2501/JAR-51-1-101-111
Copeland, John
- You have accessThe Evolution of Services Advertising in a Services-Driven National EconomyMarla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John CopelandJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152
F
Ford, John B.
- You have accessThe Tension between Strategy and Execution: Challenges for International Advertising ResearchJohn B. Ford, Barbara Mueller, Charles R. Taylor, Nigel HollisJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 27-41; DOI: 10.2501/JAR-51-1-027-041
Fulgoni, Gian M.
- You have accessInstant Innovation: From Zero to Full Speed in Fifteen YearsColin Campbell, Michael Parent, Kirk Plangger, Gian M. FulgoniJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 72-86; DOI: 10.2501/JAR-51-1-072-086
G
Grove, Stephen J.
- You have accessThe Evolution of Services Advertising in a Services-Driven National EconomyMarla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John CopelandJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152
H
Heath, Robert G.
- You have accessThe Secret of Television's Success: emotional Content or Rational Information?Robert G. Heath, Horst StippJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 112-123; DOI: 10.2501/JAR-51-1-112-123
Hess, Mike
- You have accessHow Relevancy, Use, and Impact Can Inform Decision MakingDavid W. Stewart, Mike Hess, Jeff NelderJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 195-206; DOI: 10.2501/JAR-51-1-195-206
Hollis, Nigel
- You have accessThe Tension between Strategy and Execution: Challenges for International Advertising ResearchJohn B. Ford, Barbara Mueller, Charles R. Taylor, Nigel HollisJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 27-41; DOI: 10.2501/JAR-51-1-027-041
Hooper, Cheryl Stallworth
- You have accessMapping the Unarticulated Potential of Qualitative ResearchPeter Nuttall, Avi Shankar, Michael B. Beverland, Cheryl Stallworth HooperJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 153-166; DOI: 10.2501/JAR-51-1-153-166
J
Jevons, Colin
- You have accessThe Voice of the Consumer Speaks Forcefully in Brand IdentityGeorge Christodoulides, Colin Jevons, Pete BlackshawJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 101-111; DOI: 10.2501/JAR-51-1-101-111
K
King, Karen Whitehill
- You have accessChecking the Pulse of Print MediaGergely Nyilasy, Karen Whitehill King, Leonard N. Reid, Scott C. McDonaldJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 167-181; DOI: 10.2501/JAR-51-1-167-181
Koslow, Scott
- You have accessWhat Scanner-panel Data Tell Us about AdvertisingScott Koslow, Gerard J. TellisJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 87-100; DOI: 10.2501/JAR-51-1-087-100
L
Li, Hairong
- You have accessThe Interactive WebHairong LiJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 13-26; DOI: 10.2501/JAR-51-1-013-026
M
McDonald, Scott C.
- You have accessChecking the Pulse of Print MediaGergely Nyilasy, Karen Whitehill King, Leonard N. Reid, Scott C. McDonaldJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 167-181; DOI: 10.2501/JAR-51-1-167-181
Mueller, Barbara
- You have accessThe Tension between Strategy and Execution: Challenges for International Advertising ResearchJohn B. Ford, Barbara Mueller, Charles R. Taylor, Nigel HollisJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 27-41; DOI: 10.2501/JAR-51-1-027-041
N
Neijens, Peter C.
- You have accessThe March to Reliable MetricsEdith G. Smit, Peter C. NeijensJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 124-135; DOI: 10.2501/JAR-51-1-124-135
Nelder, Jeff
- You have accessHow Relevancy, Use, and Impact Can Inform Decision MakingDavid W. Stewart, Mike Hess, Jeff NelderJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 195-206; DOI: 10.2501/JAR-51-1-195-206
Nuttall, Peter
- You have accessMapping the Unarticulated Potential of Qualitative ResearchPeter Nuttall, Avi Shankar, Michael B. Beverland, Cheryl Stallworth HooperJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 153-166; DOI: 10.2501/JAR-51-1-153-166
Nyilasy, Gergely
- You have accessChecking the Pulse of Print MediaGergely Nyilasy, Karen Whitehill King, Leonard N. Reid, Scott C. McDonaldJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 167-181; DOI: 10.2501/JAR-51-1-167-181
O
Okazaki, Shintaro
- You have accessHas the Time Finally Come for the Medium of the Future?Shintaro Okazaki, Patrick BarwiseJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 59-71; DOI: 10.2501/JAR-51-1-057-071
P
Parent, Michael
- You have accessInstant Innovation: From Zero to Full Speed in Fifteen YearsColin Campbell, Michael Parent, Kirk Plangger, Gian M. FulgoniJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 72-86; DOI: 10.2501/JAR-51-1-072-086
Pitt, Leyland F.
- You have accessBrand WorldsPierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario SimonJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194
Plangger, Kirk
- You have accessInstant Innovation: From Zero to Full Speed in Fifteen YearsColin Campbell, Michael Parent, Kirk Plangger, Gian M. FulgoniJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 72-86; DOI: 10.2501/JAR-51-1-072-086
Precourt, Geoffrey
- You have accessAt 50, the Journal Looks Back… and AheadDouglas West, Larry George Chiagouris, Geoffrey PrecourtJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 2-4; DOI: 10.2501/JAR-51-1-002-004
R
Reid, Leonard N.
- You have accessChecking the Pulse of Print MediaGergely Nyilasy, Karen Whitehill King, Leonard N. Reid, Scott C. McDonaldJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 167-181; DOI: 10.2501/JAR-51-1-167-181
Reilly, Tim
- You have accessThe Evolution of Services Advertising in a Services-Driven National EconomyMarla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John CopelandJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152
S
Shankar, Avi
- You have accessMapping the Unarticulated Potential of Qualitative ResearchPeter Nuttall, Avi Shankar, Michael B. Beverland, Cheryl Stallworth HooperJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 153-166; DOI: 10.2501/JAR-51-1-153-166
Simon, Mario
- You have accessBrand WorldsPierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario SimonJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194
Smit, Edith G.
- You have accessThe March to Reliable MetricsEdith G. Smit, Peter C. NeijensJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 124-135; DOI: 10.2501/JAR-51-1-124-135
Stafford, Marla B. Royne
- You have accessThe Evolution of Services Advertising in a Services-Driven National EconomyMarla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John CopelandJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152
Stewart, David W.
- You have accessHow Relevancy, Use, and Impact Can Inform Decision MakingDavid W. Stewart, Mike Hess, Jeff NelderJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 195-206; DOI: 10.2501/JAR-51-1-195-206
Stipp, Horst
- You have accessThe Secret of Television's Success: emotional Content or Rational Information?Robert G. Heath, Horst StippJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 112-123; DOI: 10.2501/JAR-51-1-112-123
T
Taylor, Charles R.
- You have accessThe Tension between Strategy and Execution: Challenges for International Advertising ResearchJohn B. Ford, Barbara Mueller, Charles R. Taylor, Nigel HollisJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 27-41; DOI: 10.2501/JAR-51-1-027-041
Tellis, Gerard J.
- You have accessWhat Scanner-panel Data Tell Us about AdvertisingScott Koslow, Gerard J. TellisJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 87-100; DOI: 10.2501/JAR-51-1-087-100
W
West, Douglas
- You have accessAt 50, the Journal Looks Back… and AheadDouglas West, Larry George Chiagouris, Geoffrey PrecourtJournal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 2-4; DOI: 10.2501/JAR-51-1-002-004
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