Index by author
Beyond Reach and Frequency
01 December 2010; volume 50, issue 4
B
Boyle, Brett A.
- You have accessSurvey-Based Targeting Fine-Tunes Television Media PlanningJ. Alexander Smith, Brett A. Boyle, Hugh M. CannonJournal of Advertising Research Dec 2010, 50 (4) 428-439; DOI: 10.2501/S0021849910091579
Bressoud, Etienne
- You have accessThe Product Well PlacedEtienne Bressoud, Jean-Marc Lehu, Cristel Antonia RussellJournal of Advertising Research Dec 2010, 50 (4) 374-385; DOI: 10.2501/S0021849910091622
C
Cáceres, Ruben Chumpitaz
- You have accessCan Public-Service Advertising Change Children's Nutrition Habits?Monali Hota, Ruben Chumpitaz Cáceres, Antoine CousinJournal of Advertising Research Dec 2010, 50 (4) 460-477; DOI: 10.2501/S0021849910091610
Cannon, Hugh M.
- You have accessSurvey-Based Targeting Fine-Tunes Television Media PlanningJ. Alexander Smith, Brett A. Boyle, Hugh M. CannonJournal of Advertising Research Dec 2010, 50 (4) 428-439; DOI: 10.2501/S0021849910091579
Cheong, Yunjae
- You have accessThe Power of Reach and Frequency In the Age of Digital AdvertisingYunjae Cheong, Federico de Gregorio, Kihan KimJournal of Advertising Research Dec 2010, 50 (4) 403-415; DOI: 10.2501/S0021849910091555
Cousin, Antoine
- You have accessCan Public-Service Advertising Change Children's Nutrition Habits?Monali Hota, Ruben Chumpitaz Cáceres, Antoine CousinJournal of Advertising Research Dec 2010, 50 (4) 460-477; DOI: 10.2501/S0021849910091610
D
de Gregorio, Federico
- You have accessThe Power of Reach and Frequency In the Age of Digital AdvertisingYunjae Cheong, Federico de Gregorio, Kihan KimJournal of Advertising Research Dec 2010, 50 (4) 403-415; DOI: 10.2501/S0021849910091555
E
Eastin, Matthew S.
- You have accessIn-Store Video Advertising EffectivenessMark Yi-Cheon Yim, Seung-Chul Yoo, Brian D. Till, Matthew S. EastinJournal of Advertising Research Dec 2010, 50 (4) 386-402; DOI: 10.2501/S0021849910091634
F
Ford, John B.
- You have accessNostalgia Drives DonationsJohn B. Ford, Altaf MerchantJournal of Advertising Research Dec 2010, 50 (4) 450-459; DOI: 10.2501/S0021849910091592
H
Heumann, Simona
- You have accessNew Technologies Drive CPG Media Mix OptimizationAngela Reynar, Jodi Phillips, Simona HeumannJournal of Advertising Research Dec 2010, 50 (4) 416-427; DOI: 10.2501/S0021849910091567
Hota, Monali
- You have accessCan Public-Service Advertising Change Children's Nutrition Habits?Monali Hota, Ruben Chumpitaz Cáceres, Antoine CousinJournal of Advertising Research Dec 2010, 50 (4) 460-477; DOI: 10.2501/S0021849910091610
K
Kim, Kihan
- You have accessThe Power of Reach and Frequency In the Age of Digital AdvertisingYunjae Cheong, Federico de Gregorio, Kihan KimJournal of Advertising Research Dec 2010, 50 (4) 403-415; DOI: 10.2501/S0021849910091555
L
Laszlo, Joe
- You have access“Does Anyone Really Know If Online Ad Campaigns Are Working?”Paul J. Lavrakas, Sherrill Mane, Joe LaszloJournal of Advertising Research Dec 2010, 50 (4) 354-373; DOI: 10.2501/S002184991009152X
Lavrakas, Paul J.
- You have access“Does Anyone Really Know If Online Ad Campaigns Are Working?”Paul J. Lavrakas, Sherrill Mane, Joe LaszloJournal of Advertising Research Dec 2010, 50 (4) 354-373; DOI: 10.2501/S002184991009152X
Lehu, Jean-Marc
- You have accessThe Product Well PlacedEtienne Bressoud, Jean-Marc Lehu, Cristel Antonia RussellJournal of Advertising Research Dec 2010, 50 (4) 374-385; DOI: 10.2501/S0021849910091622
M
Mane, Sherrill
- You have access“Does Anyone Really Know If Online Ad Campaigns Are Working?”Paul J. Lavrakas, Sherrill Mane, Joe LaszloJournal of Advertising Research Dec 2010, 50 (4) 354-373; DOI: 10.2501/S002184991009152X
Merchant, Altaf
- You have accessNostalgia Drives DonationsJohn B. Ford, Altaf MerchantJournal of Advertising Research Dec 2010, 50 (4) 450-459; DOI: 10.2501/S0021849910091592
P
Phillips, Jodi
- You have accessNew Technologies Drive CPG Media Mix OptimizationAngela Reynar, Jodi Phillips, Simona HeumannJournal of Advertising Research Dec 2010, 50 (4) 416-427; DOI: 10.2501/S0021849910091567
Powers, Todd
- You have accessChange is the New ConstantTodd PowersJournal of Advertising Research Dec 2010, 50 (4) 351; DOI: 10.2501/S0021849910091543
Precourt, Geoffrey
- You have accessSeason of PlentyGeoffrey PrecourtJournal of Advertising Research Dec 2010, 50 (4) 345-346; DOI: 10.2501/S0021849910091506
R
Reynar, Angela
- You have accessNew Technologies Drive CPG Media Mix OptimizationAngela Reynar, Jodi Phillips, Simona HeumannJournal of Advertising Research Dec 2010, 50 (4) 416-427; DOI: 10.2501/S0021849910091567
Russell, Cristel Antonia
- You have accessThe Product Well PlacedEtienne Bressoud, Jean-Marc Lehu, Cristel Antonia RussellJournal of Advertising Research Dec 2010, 50 (4) 374-385; DOI: 10.2501/S0021849910091622
S
Sharp, Byron
- You have accessEhrenberg's View of AdvertisingByron SharpJournal of Advertising Research Dec 2010, 50 (4) 352-353; DOI: 10.2501/S0021849910091531
Smith, J. Alexander
- You have accessSurvey-Based Targeting Fine-Tunes Television Media PlanningJ. Alexander Smith, Brett A. Boyle, Hugh M. CannonJournal of Advertising Research Dec 2010, 50 (4) 428-439; DOI: 10.2501/S0021849910091579
T
Till, Brian D.
- You have accessIn-Store Video Advertising EffectivenessMark Yi-Cheon Yim, Seung-Chul Yoo, Brian D. Till, Matthew S. EastinJournal of Advertising Research Dec 2010, 50 (4) 386-402; DOI: 10.2501/S0021849910091634
W
Waller, David S.
- You have accessDoes Doing Good Do Good?David S. WallerJournal of Advertising Research Dec 2010, 50 (4) 440-449; DOI: 10.2501/S0021849910091580
Y
Yim, Mark Yi-Cheon
- You have accessIn-Store Video Advertising EffectivenessMark Yi-Cheon Yim, Seung-Chul Yoo, Brian D. Till, Matthew S. EastinJournal of Advertising Research Dec 2010, 50 (4) 386-402; DOI: 10.2501/S0021849910091634
Yoo, Seung-Chul
- You have accessIn-Store Video Advertising EffectivenessMark Yi-Cheon Yim, Seung-Chul Yoo, Brian D. Till, Matthew S. EastinJournal of Advertising Research Dec 2010, 50 (4) 386-402; DOI: 10.2501/S0021849910091634