Table of Contents

Articles

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  A Tale of Two Social ContextsRace-Specific Testimonials on Commercial Web Sites

  Troy Elias, Osei Appiah

  Journal of Advertising Research Sep 2010, 50 (3) 250-264; DOI: 10.2501/S0021849910091427
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  The Power of Theme and Language in Multi-Cultural CommunitiesWhich Tobacco Prevention Messages Are Most Persuasive to Mexican-American Youth?

  Kathleen Kelly, Maria Leonora G. Comello, Linda R. Stanley, Gabriel R. Gonzalez

  Journal of Advertising Research Sep 2010, 50 (3) 265-278; DOI: 10.2501/S0021849910091439
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  The Influence of Ethnic Identification in Digital AdvertisingHow Hispanic Americans' Response To Pop-Up, E-Mail, and Banner Advertising Affects Online Purchase Intentions

  Enrique P. Becerra, Pradeep K. Korgaonkar

  Journal of Advertising Research Sep 2010, 50 (3) 279-291; DOI: 10.2501/S0021849910091440
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  The Interactive Authority of Brand Web SitesA New Tool Provides New Insights

  Hilde Voorveld, Peter Neijens, Edith Smit

  Journal of Advertising Research Sep 2010, 50 (3) 292-304; DOI: 10.2501/S0021849910091452
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  Cutting EdgesListening-Led Marketing Science, Media Strategies, and Organizations

  Stephen D. Rappaport

  Journal of Advertising Research Sep 2010, 50 (3) 305-315; DOI: 10.2501/S0021849910091464
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  Colors, Brands, and TrademarksThe Marketing (and Legal) Problems Of Establishing Distinctiveness

  Janet Hoek, Philip Gendall

  Journal of Advertising Research Sep 2010, 50 (3) 316-322; DOI: 10.2501/S0021849910091476
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  Why Modeling Averages Is Not Good EnoughA Critique of the Law of Double Jeopardy

  Martin Bongers, Jan Hofmeyr

  Journal of Advertising Research Sep 2010, 50 (3) 323-333; DOI: 10.2501/S0021849910091488