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Table of Contents

The Multi-Cultural Mandate

01 September 2010; volume 50, issue 3

Editorial

  • You have accessRestricted access
    The Multi-Cultural Mandate
    Geoffrey Precourt
    Journal of Advertising Research Sep 2010, 50 (3) 227-228; DOI: 10.2501/S0021849910091373

Commentary

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    Marketing in a Hyper-Social WorldThe Tribalization of Business Study and Characteristics of Successful Online Communities
    Edward Moran, Francois Gossieaux
    Journal of Advertising Research Sep 2010, 50 (3) 232-239; DOI: 10.2501/S0021849910091397

Book Review

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    Digital AnthropologyHow Ethnography Can Improve Online Research
    Ray Pettit
    Journal of Advertising Research Sep 2010, 50 (3) 240-242; DOI: 10.2501/S0021849910091403

Commentary

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    Biometrics and Multi-Platform MessagingThe Medium Matters
    Theresa Treutler, Brian Levine, Carl D. Marci
    Journal of Advertising Research Sep 2010, 50 (3) 243-249; DOI: 10.2501/S0021849910091415

Articles

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    A Tale of Two Social ContextsRace-Specific Testimonials on Commercial Web Sites
    Troy Elias, Osei Appiah
    Journal of Advertising Research Sep 2010, 50 (3) 250-264; DOI: 10.2501/S0021849910091427
  • You have accessRestricted access
    The Power of Theme and Language in Multi-Cultural CommunitiesWhich Tobacco Prevention Messages Are Most Persuasive to Mexican-American Youth?
    Kathleen Kelly, Maria Leonora G. Comello, Linda R. Stanley, Gabriel R. Gonzalez
    Journal of Advertising Research Sep 2010, 50 (3) 265-278; DOI: 10.2501/S0021849910091439
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    The Influence of Ethnic Identification in Digital AdvertisingHow Hispanic Americans' Response To Pop-Up, E-Mail, and Banner Advertising Affects Online Purchase Intentions
    Enrique P. Becerra, Pradeep K. Korgaonkar
    Journal of Advertising Research Sep 2010, 50 (3) 279-291; DOI: 10.2501/S0021849910091440
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    The Interactive Authority of Brand Web SitesA New Tool Provides New Insights
    Hilde Voorveld, Peter Neijens, Edith Smit
    Journal of Advertising Research Sep 2010, 50 (3) 292-304; DOI: 10.2501/S0021849910091452
  • You have accessRestricted access
    Cutting EdgesListening-Led Marketing Science, Media Strategies, and Organizations
    Stephen D. Rappaport
    Journal of Advertising Research Sep 2010, 50 (3) 305-315; DOI: 10.2501/S0021849910091464
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    Colors, Brands, and TrademarksThe Marketing (and Legal) Problems Of Establishing Distinctiveness
    Janet Hoek, Philip Gendall
    Journal of Advertising Research Sep 2010, 50 (3) 316-322; DOI: 10.2501/S0021849910091476
  • You have accessRestricted access
    Why Modeling Averages Is Not Good EnoughA Critique of the Law of Double Jeopardy
    Martin Bongers, Jan Hofmeyr
    Journal of Advertising Research Sep 2010, 50 (3) 323-333; DOI: 10.2501/S0021849910091488

Special Report

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    The ARF 360 ModelUpdate to a Human-Centric Approach
    Jenni Romaniuk, Craig Gugel
    Journal of Advertising Research Sep 2010, 50 (3) 334-343; DOI: 10.2501/S002184991009149X
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Journal of Advertising Research: 50 (3)
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