Index by author
The Power of Television in a Digital Age
01 June 2010; volume 50, issue 2
B
Bellman, Steven
- You have accessUsing Interactive Program-Loyalty Banners to Reduce TV Ad AvoidanceStephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane VaranJournal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312
Bülbül, Cenk
- You have accessThe Power of Emotional Appeals in AdvertisingCenk Bülbül, Geeta MenonJournal of Advertising Research Jun 2010, 50 (2) 169-180; DOI: 10.2501/S0021849910091336
D
Dix, Stephen Richard
- You have accessUsing Interactive Program-Loyalty Banners to Reduce TV Ad AvoidanceStephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane VaranJournal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312
E
Enoch, Glenn
- You have accessCracking the Cross-Media CodeGlenn Enoch, Kelly JohnsonJournal of Advertising Research Jun 2010, 50 (2) 125-136; DOI: 10.2501/S0021849910091294
H
Haddad, Hanadi
- You have accessUsing Interactive Program-Loyalty Banners to Reduce TV Ad AvoidanceStephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane VaranJournal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312
J
Jayanti, Rama K.
- You have accessA Netnographic ExplorationRama K. JayantiJournal of Advertising Research Jun 2010, 50 (2) 181-196; DOI: 10.2501/S0021849910091348
Johnson, Kelly
- You have accessCracking the Cross-Media CodeGlenn Enoch, Kelly JohnsonJournal of Advertising Research Jun 2010, 50 (2) 125-136; DOI: 10.2501/S0021849910091294
Johnson, Lynne D
- You have accessCustomer Engagement Is The New MarketingLynne D JohnsonJournal of Advertising Research Jun 2010, 50 (2) 118-119; DOI: 10.2501/S0021849910091270
M
Menon, Geeta
- You have accessThe Power of Emotional Appeals in AdvertisingCenk Bülbül, Geeta MenonJournal of Advertising Research Jun 2010, 50 (2) 169-180; DOI: 10.2501/S0021849910091336
Micu, Anca Cristina
- You have accessMeasurable Emotions: How Television Ads Really WorkAnca Cristina Micu, Joseph T. PlummerJournal of Advertising Research Jun 2010, 50 (2) 137-153; DOI: 10.2501/S0021849910091300
P
Pettit, Ray
- You have accessThe March toward QualityRay PettitJournal of Advertising Research Jun 2010, 50 (2) 120-124; DOI: 10.2501/S0021849910091282
Plummer, Joseph T.
- You have accessMeasurable Emotions: How Television Ads Really WorkAnca Cristina Micu, Joseph T. PlummerJournal of Advertising Research Jun 2010, 50 (2) 137-153; DOI: 10.2501/S0021849910091300
Poon, Derek
- You have accessMatch GameGerard P. Prendergast, Derek Poon, Douglas C. WestJournal of Advertising Research Jun 2010, 50 (2) 214-226; DOI: 10.2501/S0021849910091361
Precourt, Geoffrey
- You have accessThe Power of Television in a Digital AgeGeoffrey PrecourtJournal of Advertising Research Jun 2010, 50 (2) 109-110; DOI: 10.2501/S0021849910091245
Prendergast, Gerard P.
- You have accessMatch GameGerard P. Prendergast, Derek Poon, Douglas C. WestJournal of Advertising Research Jun 2010, 50 (2) 214-226; DOI: 10.2501/S0021849910091361
R
Rappaport, Stephen D.
- You have accessListening SolutionsStephen D. RappaportJournal of Advertising Research Jun 2010, 50 (2) 197-213; DOI: 10.2501/S00218491009135X
Rubinson, Joel
- You have accessWhat Behavioral Economics Can Teach Marketing ResearchJoel RubinsonJournal of Advertising Research Jun 2010, 50 (2) 114-117; DOI: 10.2501/S0021849910091269
S
Stipp, Horst
- You have accessAssessing a New Advertising EffectDan Zigmond, Horst StippJournal of Advertising Research Jun 2010, 50 (2) 162-168; DOI: 10.2501/S0021849910091324
V
Varan, Duane
- You have accessUsing Interactive Program-Loyalty Banners to Reduce TV Ad AvoidanceStephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane VaranJournal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312
W
West, Douglas C.
- You have accessMatch GameGerard P. Prendergast, Derek Poon, Douglas C. WestJournal of Advertising Research Jun 2010, 50 (2) 214-226; DOI: 10.2501/S0021849910091361
Z
Zigmond, Dan
- You have accessAssessing a New Advertising EffectDan Zigmond, Horst StippJournal of Advertising Research Jun 2010, 50 (2) 162-168; DOI: 10.2501/S0021849910091324