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Mobile advertising is one of the most exciting new frontiers in interactive advertising in the United States. As the internet is reinvented on mobile devices—smaller, more personal and personalized, ubiquitously accessible—established forms of interactive advertising will also evolve as they migrate from PCs to mobile devices. This study offers a guide to this emerging platform in the United States. It was compiled by the author with input from the Interactive Advertising Bureau Mobile Advertising Committee, a group including more than 100 agencies, advertisers, and media companies committed to making mobile a more efficient and effective platform.
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