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Multicultural Marketing and the Reasons Why

Felipe Korzenny
DOI: 10.2501/S0021849908080203 Published 1 June 2008
Felipe Korzenny
Center for Hispanic Marketing Communication, Florida State University, fkorzenny@fsu.edu
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Vol 48 Issue 2

Journal of Advertising Research: 48 (2)
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Multicultural Marketing and the Reasons Why
Felipe Korzenny
Journal of Advertising Research Jun 2008, 48 (2) 173-176; DOI: 10.2501/S0021849908080203

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Multicultural Marketing and the Reasons Why
Felipe Korzenny
Journal of Advertising Research Jun 2008, 48 (2) 173-176; DOI: 10.2501/S0021849908080203
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  • Use and Abuse of Cultural Elements in Multicultural Advertising
  • The Advertising Discipline and Social Change
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