Index by author

Marketing Pluralism

01 June 2008; volume 48, issue 2

A

  1. Albert, Terri C.

    1. Television Attitudes and TV Types of African-Americans, Latinos, and Caucasians
      Terri C. Albert, Randy D. Jacobs
      Journal of Advertising Research Jun 2008, 48 (2) 235-246; DOI: 10.2501/S0021849908080276

B

  1. Baack, Daniel W.

    1. Culturally Customizing Websites for U.S. Hispanic Online Consumers
      Nitish Singh, Daniel W. Baack, Arun Pereira, Donald Baack
      Journal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264

  2. Baack, Donald

    1. Culturally Customizing Websites for U.S. Hispanic Online Consumers
      Nitish Singh, Daniel W. Baack, Arun Pereira, Donald Baack
      Journal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264

  3. Bakir, Aysen

    1. Children's Responses to Gender-Role Stereotyped Advertisements
      Aysen Bakir, Jeffrey G. Blodgett, Gregory M. Rose
      Journal of Advertising Research Jun 2008, 48 (2) 255-266; DOI: 10.2501/S002184990808029X

  4. Blodgett, Jeffrey G.

    1. Children's Responses to Gender-Role Stereotyped Advertisements
      Aysen Bakir, Jeffrey G. Blodgett, Gregory M. Rose
      Journal of Advertising Research Jun 2008, 48 (2) 255-266; DOI: 10.2501/S002184990808029X

  5. Burgos, David

    1. Use and Abuse of Cultural Elements in Multicultural Advertising
      David Burgos
      Journal of Advertising Research Jun 2008, 48 (2) 177-178; DOI: 10.2501/S0021849908080215

C

  1. Chang, Chingching

    1. The Effectiveness of Using a Global Look in an Asian Market
      Chingching Chang
      Journal of Advertising Research Jun 2008, 48 (2) 199-214; DOI: 10.2501/S0021849908080240

  2. Cooke, Mike

    1. Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
      Mike Cooke
      Journal of Advertising Research Jun 2008, 48 (2) 297-298; DOI: 10.2501/S0021849908080343

D

  1. Dagher, Grace

    1. Television Advertising in the Arab World: A Status Report
      Morris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los Santos
      Journal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252

  2. De Los Santos, Gilberto

    1. Television Advertising in the Arab World: A Status Report
      Morris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los Santos
      Journal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252

  3. Djafarova, Elmira

    1. Why Do Advertisers Use Puns? A Linguistic Perspective
      Elmira Djafarova
      Journal of Advertising Research Jun 2008, 48 (2) 267-275; DOI: 10.2501/S0021849908080306

F

  1. Fan, Ting Yan

    1. Predicting Premium Proneness
      Gerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan Fan
      Journal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331

G

  1. Greenlee, Timothy B.

    1. Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media
      Gillian K. Oakenfull, Michael S. Mccarthy, Timothy B. Greenlee
      Journal of Advertising Research Jun 2008, 48 (2) 191-198; DOI: 10.2501/S0021849908080239

H

  1. Henkel, Sven

    1. Collecting Hidden Consumer Data Online: Research on Homosexuals
      Felicitas Morhart, Sven Henkel, Walter Herzog
      Journal of Advertising Research Jun 2008, 48 (2) 247-254; DOI: 10.2501/S0021849908080288

  2. Herzog, Walter

    1. Collecting Hidden Consumer Data Online: Research on Homosexuals
      Felicitas Morhart, Sven Henkel, Walter Herzog
      Journal of Advertising Research Jun 2008, 48 (2) 247-254; DOI: 10.2501/S0021849908080288

J

  1. Jacobs, Randy D.

    1. Television Attitudes and TV Types of African-Americans, Latinos, and Caucasians
      Terri C. Albert, Randy D. Jacobs
      Journal of Advertising Research Jun 2008, 48 (2) 235-246; DOI: 10.2501/S0021849908080276

K

  1. Kalliny, Morris

    1. Television Advertising in the Arab World: A Status Report
      Morris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los Santos
      Journal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252

  2. Kenyon, Alexandra J.

    1. Exploring the Audience's Role: A Decoding Model for the 21st Century
      Alexandra J. Kenyon, Emma H. Wood, Anthony Parsons
      Journal of Advertising Research Jun 2008, 48 (2) 276-286; DOI: 10.2501/S0021849908080318

  3. Korzenny, Felipe

    1. Multicultural Marketing and the Reasons Why
      Felipe Korzenny
      Journal of Advertising Research Jun 2008, 48 (2) 173-176; DOI: 10.2501/S0021849908080203

M

  1. Mccarthy, Michael S.

    1. Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media
      Gillian K. Oakenfull, Michael S. Mccarthy, Timothy B. Greenlee
      Journal of Advertising Research Jun 2008, 48 (2) 191-198; DOI: 10.2501/S0021849908080239

  2. Minor, Michael S.

    1. Television Advertising in the Arab World: A Status Report
      Morris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los Santos
      Journal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252

  3. Morhart, Felicitas

    1. Collecting Hidden Consumer Data Online: Research on Homosexuals
      Felicitas Morhart, Sven Henkel, Walter Herzog
      Journal of Advertising Research Jun 2008, 48 (2) 247-254; DOI: 10.2501/S0021849908080288

O

  1. Oakenfull, Gillian K.

    1. Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media
      Gillian K. Oakenfull, Michael S. Mccarthy, Timothy B. Greenlee
      Journal of Advertising Research Jun 2008, 48 (2) 191-198; DOI: 10.2501/S0021849908080239

P

  1. Parsons, Anthony

    1. Exploring the Audience's Role: A Decoding Model for the 21st Century
      Alexandra J. Kenyon, Emma H. Wood, Anthony Parsons
      Journal of Advertising Research Jun 2008, 48 (2) 276-286; DOI: 10.2501/S0021849908080318

  2. Pereira, Arun

    1. Culturally Customizing Websites for U.S. Hispanic Online Consumers
      Nitish Singh, Daniel W. Baack, Arun Pereira, Donald Baack
      Journal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264

  3. Peterson, Robert A.

    1. Hispanic Ethnicity and Media Behavior
      Ricardo Villarreal, Robert A. Peterson
      Journal of Advertising Research Jun 2008, 48 (2) 179-190; DOI: 10.2501/S0021849908080227

  4. Poon, Derek T. Y.

    1. Predicting Premium Proneness
      Gerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan Fan
      Journal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331

  5. Prendergast, Gerard P.

    1. Predicting Premium Proneness
      Gerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan Fan
      Journal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331

R

  1. Rose, Gregory M.

    1. Children's Responses to Gender-Role Stereotyped Advertisements
      Aysen Bakir, Jeffrey G. Blodgett, Gregory M. Rose
      Journal of Advertising Research Jun 2008, 48 (2) 255-266; DOI: 10.2501/S002184990808029X

S

  1. Singh, Nitish

    1. Culturally Customizing Websites for U.S. Hispanic Online Consumers
      Nitish Singh, Daniel W. Baack, Arun Pereira, Donald Baack
      Journal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264

  2. Sison, Marissa

    1. One Size Does Not Fit All, Or Does It?
      Marissa Sison
      Journal of Advertising Research Jun 2008, 48 (2) 167; DOI: 10.2501/S0021849908080185

T

  1. Tsang, Alex S. L.

    1. Predicting Premium Proneness
      Gerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan Fan
      Journal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331

V

  1. Villarreal, Ricardo

    1. Hispanic Ethnicity and Media Behavior
      Ricardo Villarreal, Robert A. Peterson
      Journal of Advertising Research Jun 2008, 48 (2) 179-190; DOI: 10.2501/S0021849908080227

W

  1. Wood, Emma H.

    1. Exploring the Audience's Role: A Decoding Model for the 21st Century
      Alexandra J. Kenyon, Emma H. Wood, Anthony Parsons
      Journal of Advertising Research Jun 2008, 48 (2) 276-286; DOI: 10.2501/S0021849908080318
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