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Index by author

Marketing Pluralism

01 June 2008; volume 48, issue 2

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Albert, Terri C.

    1. You have access
      Television Attitudes and TV Types of African-Americans, Latinos, and Caucasians
      Terri C. Albert, Randy D. Jacobs
      Journal of Advertising Research Jun 2008, 48 (2) 235-246; DOI: 10.2501/S0021849908080276

B

  1. Baack, Daniel W.

    1. You have access
      Culturally Customizing Websites for U.S. Hispanic Online Consumers
      Nitish Singh, Daniel W. Baack, Arun Pereira, Donald Baack
      Journal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264
  2. Baack, Donald

    1. You have access
      Culturally Customizing Websites for U.S. Hispanic Online Consumers
      Nitish Singh, Daniel W. Baack, Arun Pereira, Donald Baack
      Journal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264
  3. Bakir, Aysen

    1. You have access
      Children's Responses to Gender-Role Stereotyped Advertisements
      Aysen Bakir, Jeffrey G. Blodgett, Gregory M. Rose
      Journal of Advertising Research Jun 2008, 48 (2) 255-266; DOI: 10.2501/S002184990808029X
  4. Blodgett, Jeffrey G.

    1. You have access
      Children's Responses to Gender-Role Stereotyped Advertisements
      Aysen Bakir, Jeffrey G. Blodgett, Gregory M. Rose
      Journal of Advertising Research Jun 2008, 48 (2) 255-266; DOI: 10.2501/S002184990808029X
  5. Burgos, David

    1. You have access
      Use and Abuse of Cultural Elements in Multicultural Advertising
      David Burgos
      Journal of Advertising Research Jun 2008, 48 (2) 177-178; DOI: 10.2501/S0021849908080215

C

  1. Chang, Chingching

    1. You have access
      The Effectiveness of Using a Global Look in an Asian Market
      Chingching Chang
      Journal of Advertising Research Jun 2008, 48 (2) 199-214; DOI: 10.2501/S0021849908080240
  2. Cooke, Mike

    1. You have access
      Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
      Mike Cooke
      Journal of Advertising Research Jun 2008, 48 (2) 297-298; DOI: 10.2501/S0021849908080343

D

  1. Dagher, Grace

    1. You have access
      Television Advertising in the Arab World: A Status Report
      Morris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los Santos
      Journal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252
  2. De Los Santos, Gilberto

    1. You have access
      Television Advertising in the Arab World: A Status Report
      Morris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los Santos
      Journal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252
  3. Djafarova, Elmira

    1. You have access
      Why Do Advertisers Use Puns? A Linguistic Perspective
      Elmira Djafarova
      Journal of Advertising Research Jun 2008, 48 (2) 267-275; DOI: 10.2501/S0021849908080306

F

  1. Fan, Ting Yan

    1. You have access
      Predicting Premium Proneness
      Gerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan Fan
      Journal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331

G

  1. Greenlee, Timothy B.

    1. You have access
      Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media
      Gillian K. Oakenfull, Michael S. Mccarthy, Timothy B. Greenlee
      Journal of Advertising Research Jun 2008, 48 (2) 191-198; DOI: 10.2501/S0021849908080239

H

  1. Henkel, Sven

    1. You have access
      Collecting Hidden Consumer Data Online: Research on Homosexuals
      Felicitas Morhart, Sven Henkel, Walter Herzog
      Journal of Advertising Research Jun 2008, 48 (2) 247-254; DOI: 10.2501/S0021849908080288
  2. Herzog, Walter

    1. You have access
      Collecting Hidden Consumer Data Online: Research on Homosexuals
      Felicitas Morhart, Sven Henkel, Walter Herzog
      Journal of Advertising Research Jun 2008, 48 (2) 247-254; DOI: 10.2501/S0021849908080288

J

  1. Jacobs, Randy D.

    1. You have access
      Television Attitudes and TV Types of African-Americans, Latinos, and Caucasians
      Terri C. Albert, Randy D. Jacobs
      Journal of Advertising Research Jun 2008, 48 (2) 235-246; DOI: 10.2501/S0021849908080276

K

  1. Kalliny, Morris

    1. You have access
      Television Advertising in the Arab World: A Status Report
      Morris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los Santos
      Journal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252
  2. Kenyon, Alexandra J.

    1. You have access
      Exploring the Audience's Role: A Decoding Model for the 21st Century
      Alexandra J. Kenyon, Emma H. Wood, Anthony Parsons
      Journal of Advertising Research Jun 2008, 48 (2) 276-286; DOI: 10.2501/S0021849908080318
  3. Korzenny, Felipe

    1. You have access
      Multicultural Marketing and the Reasons Why
      Felipe Korzenny
      Journal of Advertising Research Jun 2008, 48 (2) 173-176; DOI: 10.2501/S0021849908080203

M

  1. Mccarthy, Michael S.

    1. You have access
      Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media
      Gillian K. Oakenfull, Michael S. Mccarthy, Timothy B. Greenlee
      Journal of Advertising Research Jun 2008, 48 (2) 191-198; DOI: 10.2501/S0021849908080239
  2. Minor, Michael S.

    1. You have access
      Television Advertising in the Arab World: A Status Report
      Morris Kalliny, Grace Dagher, Michael S. Minor, Gilberto De Los Santos
      Journal of Advertising Research Jun 2008, 48 (2) 215-223; DOI: 10.2501/S0021849908080252
  3. Morhart, Felicitas

    1. You have access
      Collecting Hidden Consumer Data Online: Research on Homosexuals
      Felicitas Morhart, Sven Henkel, Walter Herzog
      Journal of Advertising Research Jun 2008, 48 (2) 247-254; DOI: 10.2501/S0021849908080288

O

  1. Oakenfull, Gillian K.

    1. You have access
      Targeting a Minority without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media
      Gillian K. Oakenfull, Michael S. Mccarthy, Timothy B. Greenlee
      Journal of Advertising Research Jun 2008, 48 (2) 191-198; DOI: 10.2501/S0021849908080239

P

  1. Parsons, Anthony

    1. You have access
      Exploring the Audience's Role: A Decoding Model for the 21st Century
      Alexandra J. Kenyon, Emma H. Wood, Anthony Parsons
      Journal of Advertising Research Jun 2008, 48 (2) 276-286; DOI: 10.2501/S0021849908080318
  2. Pereira, Arun

    1. You have access
      Culturally Customizing Websites for U.S. Hispanic Online Consumers
      Nitish Singh, Daniel W. Baack, Arun Pereira, Donald Baack
      Journal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264
  3. Peterson, Robert A.

    1. You have access
      Hispanic Ethnicity and Media Behavior
      Ricardo Villarreal, Robert A. Peterson
      Journal of Advertising Research Jun 2008, 48 (2) 179-190; DOI: 10.2501/S0021849908080227
  4. Poon, Derek T. Y.

    1. You have access
      Predicting Premium Proneness
      Gerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan Fan
      Journal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331
  5. Prendergast, Gerard P.

    1. You have access
      Predicting Premium Proneness
      Gerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan Fan
      Journal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331

R

  1. Rose, Gregory M.

    1. You have access
      Children's Responses to Gender-Role Stereotyped Advertisements
      Aysen Bakir, Jeffrey G. Blodgett, Gregory M. Rose
      Journal of Advertising Research Jun 2008, 48 (2) 255-266; DOI: 10.2501/S002184990808029X

S

  1. Singh, Nitish

    1. You have access
      Culturally Customizing Websites for U.S. Hispanic Online Consumers
      Nitish Singh, Daniel W. Baack, Arun Pereira, Donald Baack
      Journal of Advertising Research Jun 2008, 48 (2) 224-234; DOI: 10.2501/S0021849908080264
  2. Sison, Marissa

    1. You have access
      One Size Does Not Fit All, Or Does It?
      Marissa Sison
      Journal of Advertising Research Jun 2008, 48 (2) 167; DOI: 10.2501/S0021849908080185

T

  1. Tsang, Alex S. L.

    1. You have access
      Predicting Premium Proneness
      Gerard P. Prendergast, Derek T. Y. Poon, Alex S. L. Tsang, Ting Yan Fan
      Journal of Advertising Research Jun 2008, 48 (2) 287-296; DOI: 10.2501/S0021849908080331

V

  1. Villarreal, Ricardo

    1. You have access
      Hispanic Ethnicity and Media Behavior
      Ricardo Villarreal, Robert A. Peterson
      Journal of Advertising Research Jun 2008, 48 (2) 179-190; DOI: 10.2501/S0021849908080227

W

  1. Wood, Emma H.

    1. You have access
      Exploring the Audience's Role: A Decoding Model for the 21st Century
      Alexandra J. Kenyon, Emma H. Wood, Anthony Parsons
      Journal of Advertising Research Jun 2008, 48 (2) 276-286; DOI: 10.2501/S0021849908080318
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In this issue

Journal of Advertising Research: 48 (2)
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