Skip to main content

Main menu

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Gold Open Access
  • Topics
    • All topics
    • Celebrity endorsement
    • Mobile
    • Multicultural
    • Neuromarketing
    • Pharmaceutical and Healthcare
    • Shopper insights
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact
  • Other Publications
    • jadvertres

User menu

  • Subscribe
  • Contact Us

Search

  • Advanced search
  • Other Publications
    • jadvertres

Log in

  • Facebook
  • Twitter
  • Linkedin
the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
    • Gold Open Access
  • Topics
    • All topics
    • Celebrity endorsement
    • Mobile
    • Multicultural
    • Neuromarketing
    • Pharmaceutical and Healthcare
    • Shopper insights
    • Social media
    • Sponsorship
    • Television
  • Submit
    • Calls for Papers
    • Submit a manuscript
  • Subscribe
    • Subscribe to JAR
    • Pay per view
    • ARF members
  • About
    • About JAR
    • Impact factor
    • Meet the Editors
    • ARF and Editorial Review
    • JAR in the News
    • My Folders
    • Feedback
    • Contact

Bloggers' Motivations and Behaviors: A Model

Chun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin Chang
DOI: 10.2501/S0021849907070493 Published 1 December 2007
Chun-Yao Huang
National Taiwan University,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: cyhuang@management.ntu.edu.tw
Yong-Zheng Shen
Yuan Ze University, Taiwan,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: ycs@saturn.yzu.edu.tw
Hong-Xiang Lin
OvisLink Corporation, Taiwan,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: battierhouse@gmail.com
Shin-Shin Chang
National Taiwan University,
  • Find this author on Google Scholar
  • Search for this author on this site
  • For correspondence: d94741006@ntu.edu.tw
  • Article
  • Info
  • PDF
Loading

Article Information

vol. 47 no. 4 472-484
DOI 
https://doi.org/10.2501/S0021849907070493

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online December 1, 2007.

Copyright & Usage 
© Copyright 2007 The ARF. All rights reserved.

Author Information

  1. Chun-Yao Huang
  1. National Taiwan University, (cyhuang{at}management.ntu.edu.tw)
  1. Yong-Zheng Shen
  1. Yuan Ze University, Taiwan, (ycs{at}saturn.yzu.edu.tw)
  1. Hong-Xiang Lin
  1. OvisLink Corporation, Taiwan, (battierhouse{at}gmail.com)
  1. Shin-Shin Chang
  1. National Taiwan University, (d94741006{at}ntu.edu.tw)

PreviousNext
Back to top

Vol 47 Issue 4

Journal of Advertising Research: 47 (4)
  • Table of Contents
  • Table of Contents (PDF)
  • Cover (PDF)
  • Index by author
  • Ed Board (PDF)
  • Front Matter (PDF)
Email

Thank you for your interest in spreading the word about the Journal of Advertising Research.

NOTE: We only request your email address so that the person you are recommending the page to knows that you wanted them to see it, and that it is not junk mail. We do not capture any email address.

Enter multiple addresses on separate lines or separate them with commas.
Bloggers' Motivations and Behaviors: A Model
(Your Name) has forwarded a page to you from the Journal of Advertising Research
(Your Name) thought you would like to see this page from the Journal of Advertising Research web site.
CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.
Alerts
Sign In to Email Alerts with your Email Address
Citation Tools
Bloggers' Motivations and Behaviors: A Model
Chun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin Chang
Journal of Advertising Research Dec 2007, 47 (4) 472-484; DOI: 10.2501/S0021849907070493

Citation Manager Formats

  • BibTeX
  • Bookends
  • EasyBib
  • EndNote (tagged)
  • EndNote 8 (xml)
  • Medlars
  • Mendeley
  • Papers
  • RefWorks Tagged
  • Ref Manager
  • RIS
  • Zotero
Download PDF
Request Permissions
Share
Bloggers' Motivations and Behaviors: A Model
Chun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin Chang
Journal of Advertising Research Dec 2007, 47 (4) 472-484; DOI: 10.2501/S0021849907070493
del.icio.us logo Digg logo Reddit logo Twitter logo CiteULike logo Facebook logo Google logo Mendeley logo
Save to my folders

Jump to

  • Article
  • Info
  • PDF
  • Tweet Widget
  • Facebook Like
  • Google Plus One

© 2021 the Journal of Advertising Research

The ARF is the premier advertising industry association for creating, aggregating, synthesising and sharing the knowledge required by decision makers to lead and succeed.

www.thearf.org

JAR is published four times a year for the Advertising Research Foundation by WARC. Both subscribers and ARF members can access recent issues of JAR via this site.

A larger JAR archive is accessible at WARC, alongside case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world.

Take a trial of WARC.com

Navigate

  • Home
  • Current Issue
  • Archive
  • Digital First
  • JAR Best Paper
  • Topics
  • Submit a manuscript
  • Calls for Papers
  • About JAR
  • Subscribe to JAR
  • Pay per view
  • ARF members
  • Meet the Editors
  • ARF and Editorial Review
  • JAR in the News
  • My Folders

Contact us

  • Contact
  • Feedback
  • ARF members

General

  • About the ARF
  • About WARC
  • Rights & Permissions
  • Advertise in JAR
  • Terms of Use