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Editorial: Word of Mouth—A New Advertising Discipline?

Joseph T. Plummer
DOI: 10.2501/S0021849907070390 Published 1 December 2007
Joseph T. Plummer
joe@thearf.org
Roles: Co-Editor
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Vol 47 Issue 4

Journal of Advertising Research: 47 (4)
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Editorial: Word of Mouth—A New Advertising Discipline?
Joseph T. Plummer
Journal of Advertising Research Dec 2007, 47 (4) 385-386; DOI: 10.2501/S0021849907070390

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Editorial: Word of Mouth—A New Advertising Discipline?
Joseph T. Plummer
Journal of Advertising Research Dec 2007, 47 (4) 385-386; DOI: 10.2501/S0021849907070390
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More in this TOC Section

  • What Do We Know About Multicultural Marketing?
  • What We Know About Advertising
  • What We Know About TV Today (and Tomorrow)
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