Index by author

01 December 2007; volume 47, issue 4

A

  1. Allsop, Dee T.

    1. Word-of-Mouth Research: Principles and Applications
      Dee T. Allsop, Bryce R. Bassett, James A. Hoskins
      Journal of Advertising Research Dec 2007, 47 (4) 398-411; DOI: 10.2501/S0021849907070419

B

  1. Bassett, Bryce R.

    1. Word-of-Mouth Research: Principles and Applications
      Dee T. Allsop, Bryce R. Bassett, James A. Hoskins
      Journal of Advertising Research Dec 2007, 47 (4) 398-411; DOI: 10.2501/S0021849907070419

C

  1. Chang, Shin-Shin

    1. Bloggers' Motivations and Behaviors: A Model
      Chun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin Chang
      Journal of Advertising Research Dec 2007, 47 (4) 472-484; DOI: 10.2501/S0021849907070493

  2. Chiu, Hung-Chang

    1. The Determinants of Email Receivers' Disseminating Behaviors on the Internet
      Hung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao, Monle Lee
      Journal of Advertising Research Dec 2007, 47 (4) 524-534; DOI: 10.2501/S0021849907070547

  3. Coyle, James R.

    1. Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness
      Ted Smith, James R. Coyle, Elizabeth Lightfoot, Amy Scott
      Journal of Advertising Research Dec 2007, 47 (4) 387-397; DOI: 10.2501/S0021849907070407

D

  1. Davis, Boyd H.

    1. More than the Words: Using Stance-Shift Analysis to Identify Crucial Opinions and Attitudes in Online Focus Groups
      Peyton R. Mason, Boyd H. Davis
      Journal of Advertising Research Dec 2007, 47 (4) 496-506; DOI: 10.2501/S0021849907070511

G

  1. Gordon, Jonathon

    1. The Origin and Impact of CPG New-Product Buzz: Emerging Trends and Implications
      Kate Niederhoffer, Rob Mooth, David Wiesenfeld, Jonathon Gordon
      Journal of Advertising Research Dec 2007, 47 (4) 420-426; DOI: 10.2501/S0021849907070432

  2. Graham, Jeffrey

    1. Finding the “Missing Link”: Advertising's Impact on Word of Mouth, Web Searches, and Site Visits
      Jeffrey Graham, William Havlena
      Journal of Advertising Research Dec 2007, 47 (4) 427-435; DOI: 10.2501/S0021849907070444

H

  1. Havlena, William

    1. Finding the “Missing Link”: Advertising's Impact on Word of Mouth, Web Searches, and Site Visits
      Jeffrey Graham, William Havlena
      Journal of Advertising Research Dec 2007, 47 (4) 427-435; DOI: 10.2501/S0021849907070444

  2. Haygood, Daniel M.

    1. A Status Report on Podcast Advertising
      Daniel M. Haygood
      Journal of Advertising Research Dec 2007, 47 (4) 518-523; DOI: 10.2501/S0021849907070535

  3. Hoskins, James A.

    1. Word-of-Mouth Research: Principles and Applications
      Dee T. Allsop, Bryce R. Bassett, James A. Hoskins
      Journal of Advertising Research Dec 2007, 47 (4) 398-411; DOI: 10.2501/S0021849907070419

  4. Hsieh, Yi-Ching

    1. The Determinants of Email Receivers' Disseminating Behaviors on the Internet
      Hung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao, Monle Lee
      Journal of Advertising Research Dec 2007, 47 (4) 524-534; DOI: 10.2501/S0021849907070547

  5. Huang, Chun-Yao

    1. Bloggers' Motivations and Behaviors: A Model
      Chun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin Chang
      Journal of Advertising Research Dec 2007, 47 (4) 472-484; DOI: 10.2501/S0021849907070493

  6. Hung, Kineta H.

    1. The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes
      Kineta H. Hung, Stella Yiyan Li
      Journal of Advertising Research Dec 2007, 47 (4) 485-495; DOI: 10.2501/S002184990707050X

K

  1. Kao, Ya-Hui

    1. The Determinants of Email Receivers' Disseminating Behaviors on the Internet
      Hung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao, Monle Lee
      Journal of Advertising Research Dec 2007, 47 (4) 524-534; DOI: 10.2501/S0021849907070547

  2. Keller, Ed

    1. Unleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive Growth
      Ed Keller
      Journal of Advertising Research Dec 2007, 47 (4) 448-452; DOI: 10.2501/S0021849907070468

  3. Kleinnijenhuis, Jan

    1. News and Advertisements: How Negative News May Reverse Advertising Effects
      May-May Meijer, Jan Kleinnijenhuis
      Journal of Advertising Research Dec 2007, 47 (4) 507-517; DOI: 10.2501/S0021849907070523

L

  1. Lee, Monle

    1. The Determinants of Email Receivers' Disseminating Behaviors on the Internet
      Hung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao, Monle Lee
      Journal of Advertising Research Dec 2007, 47 (4) 524-534; DOI: 10.2501/S0021849907070547

  2. Li, Stella Yiyan

    1. The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes
      Kineta H. Hung, Stella Yiyan Li
      Journal of Advertising Research Dec 2007, 47 (4) 485-495; DOI: 10.2501/S002184990707050X

  3. Lightfoot, Elizabeth

    1. Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness
      Ted Smith, James R. Coyle, Elizabeth Lightfoot, Amy Scott
      Journal of Advertising Research Dec 2007, 47 (4) 387-397; DOI: 10.2501/S0021849907070407

  4. Lin, Hong-Xiang

    1. Bloggers' Motivations and Behaviors: A Model
      Chun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin Chang
      Journal of Advertising Research Dec 2007, 47 (4) 472-484; DOI: 10.2501/S0021849907070493

M

  1. Mason, Peyton R.

    1. More than the Words: Using Stance-Shift Analysis to Identify Crucial Opinions and Attitudes in Online Focus Groups
      Peyton R. Mason, Boyd H. Davis
      Journal of Advertising Research Dec 2007, 47 (4) 496-506; DOI: 10.2501/S0021849907070511

  2. Meijer, May-May

    1. News and Advertisements: How Negative News May Reverse Advertising Effects
      May-May Meijer, Jan Kleinnijenhuis
      Journal of Advertising Research Dec 2007, 47 (4) 507-517; DOI: 10.2501/S0021849907070523

  3. Mooth, Rob

    1. The Origin and Impact of CPG New-Product Buzz: Emerging Trends and Implications
      Kate Niederhoffer, Rob Mooth, David Wiesenfeld, Jonathon Gordon
      Journal of Advertising Research Dec 2007, 47 (4) 420-426; DOI: 10.2501/S0021849907070432

N

  1. Nail, Jim

    1. Visibility versus Surprise: Which Drives the Greatest Discussion of Super Bowl Advertisements?
      Jim Nail
      Journal of Advertising Research Dec 2007, 47 (4) 412-419; DOI: 10.2501/S0021849907070420

  2. Niederhoffer, Kate

    1. The Origin and Impact of CPG New-Product Buzz: Emerging Trends and Implications
      Kate Niederhoffer, Rob Mooth, David Wiesenfeld, Jonathon Gordon
      Journal of Advertising Research Dec 2007, 47 (4) 420-426; DOI: 10.2501/S0021849907070432

P

  1. Plummer, Joseph T.

    1. Editorial: Word of Mouth—A New Advertising Discipline?
      Joseph T. Plummer
      Journal of Advertising Research Dec 2007, 47 (4) 385-386; DOI: 10.2501/S0021849907070390

R

  1. Rappaport, Stephen D.

    1. Why We Talk: The Truth Behind Word-of-Mouth—Seven Reasons Your Customers Will or Will Not Talk About Your Brand
      Stephen D. Rappaport
      Journal of Advertising Research Dec 2007, 47 (4) 535-536; DOI: 10.2501/S0021849907070560

  2. Riegner, Cate

    1. Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions
      Cate Riegner
      Journal of Advertising Research Dec 2007, 47 (4) 436-447; DOI: 10.2501/S0021849907070456

  3. Romaniuk, Jenni

    1. Word of Mouth and the Viewing of Television Programs
      Jenni Romaniuk
      Journal of Advertising Research Dec 2007, 47 (4) 462-471; DOI: 10.2501/S0021849907070481

S

  1. Scott, Amy

    1. Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness
      Ted Smith, James R. Coyle, Elizabeth Lightfoot, Amy Scott
      Journal of Advertising Research Dec 2007, 47 (4) 387-397; DOI: 10.2501/S0021849907070407

  2. Shen, Yong-Zheng

    1. Bloggers' Motivations and Behaviors: A Model
      Chun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin Chang
      Journal of Advertising Research Dec 2007, 47 (4) 472-484; DOI: 10.2501/S0021849907070493

  3. Shimp, Terence A.

    1. Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration
      Terence A. Shimp, Stacy L. Wood, Laura Smarandescu
      Journal of Advertising Research Dec 2007, 47 (4) 453-461; DOI: 10.2501/S002184990707047X

  4. Smarandescu, Laura

    1. Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration
      Terence A. Shimp, Stacy L. Wood, Laura Smarandescu
      Journal of Advertising Research Dec 2007, 47 (4) 453-461; DOI: 10.2501/S002184990707047X

  5. Smith, Ted

    1. Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness
      Ted Smith, James R. Coyle, Elizabeth Lightfoot, Amy Scott
      Journal of Advertising Research Dec 2007, 47 (4) 387-397; DOI: 10.2501/S0021849907070407

W

  1. Wiesenfeld, David

    1. The Origin and Impact of CPG New-Product Buzz: Emerging Trends and Implications
      Kate Niederhoffer, Rob Mooth, David Wiesenfeld, Jonathon Gordon
      Journal of Advertising Research Dec 2007, 47 (4) 420-426; DOI: 10.2501/S0021849907070432

  2. Wood, Stacy L.

    1. Self-Generated Advertisements: Testimonials and the Perils of Consumer Exaggeration
      Terence A. Shimp, Stacy L. Wood, Laura Smarandescu
      Journal of Advertising Research Dec 2007, 47 (4) 453-461; DOI: 10.2501/S002184990707047X
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