Index by author
01 December 2007; volume 47, issue 4
A
Allsop, Dee T.
- You have accessWord-of-Mouth Research: Principles and ApplicationsDee T. Allsop, Bryce R. Bassett, James A. HoskinsJournal of Advertising Research Dec 2007, 47 (4) 398-411; DOI: 10.2501/S0021849907070419
B
Bassett, Bryce R.
- You have accessWord-of-Mouth Research: Principles and ApplicationsDee T. Allsop, Bryce R. Bassett, James A. HoskinsJournal of Advertising Research Dec 2007, 47 (4) 398-411; DOI: 10.2501/S0021849907070419
C
Chang, Shin-Shin
- You have accessBloggers' Motivations and Behaviors: A ModelChun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin ChangJournal of Advertising Research Dec 2007, 47 (4) 472-484; DOI: 10.2501/S0021849907070493
Chiu, Hung-Chang
- You have accessThe Determinants of Email Receivers' Disseminating Behaviors on the InternetHung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao, Monle LeeJournal of Advertising Research Dec 2007, 47 (4) 524-534; DOI: 10.2501/S0021849907070547
Coyle, James R.
- You have accessReconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth EffectivenessTed Smith, James R. Coyle, Elizabeth Lightfoot, Amy ScottJournal of Advertising Research Dec 2007, 47 (4) 387-397; DOI: 10.2501/S0021849907070407
D
Davis, Boyd H.
- You have accessMore than the Words: Using Stance-Shift Analysis to Identify Crucial Opinions and Attitudes in Online Focus GroupsPeyton R. Mason, Boyd H. DavisJournal of Advertising Research Dec 2007, 47 (4) 496-506; DOI: 10.2501/S0021849907070511
G
Gordon, Jonathon
- You have accessThe Origin and Impact of CPG New-Product Buzz: Emerging Trends and ImplicationsKate Niederhoffer, Rob Mooth, David Wiesenfeld, Jonathon GordonJournal of Advertising Research Dec 2007, 47 (4) 420-426; DOI: 10.2501/S0021849907070432
Graham, Jeffrey
- You have accessFinding the “Missing Link”: Advertising's Impact on Word of Mouth, Web Searches, and Site VisitsJeffrey Graham, William HavlenaJournal of Advertising Research Dec 2007, 47 (4) 427-435; DOI: 10.2501/S0021849907070444
H
Havlena, William
- You have accessFinding the “Missing Link”: Advertising's Impact on Word of Mouth, Web Searches, and Site VisitsJeffrey Graham, William HavlenaJournal of Advertising Research Dec 2007, 47 (4) 427-435; DOI: 10.2501/S0021849907070444
Haygood, Daniel M.
- You have accessA Status Report on Podcast AdvertisingDaniel M. HaygoodJournal of Advertising Research Dec 2007, 47 (4) 518-523; DOI: 10.2501/S0021849907070535
Hoskins, James A.
- You have accessWord-of-Mouth Research: Principles and ApplicationsDee T. Allsop, Bryce R. Bassett, James A. HoskinsJournal of Advertising Research Dec 2007, 47 (4) 398-411; DOI: 10.2501/S0021849907070419
Hsieh, Yi-Ching
- You have accessThe Determinants of Email Receivers' Disseminating Behaviors on the InternetHung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao, Monle LeeJournal of Advertising Research Dec 2007, 47 (4) 524-534; DOI: 10.2501/S0021849907070547
Huang, Chun-Yao
- You have accessBloggers' Motivations and Behaviors: A ModelChun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin ChangJournal of Advertising Research Dec 2007, 47 (4) 472-484; DOI: 10.2501/S0021849907070493
Hung, Kineta H.
- You have accessThe Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral OutcomesKineta H. Hung, Stella Yiyan LiJournal of Advertising Research Dec 2007, 47 (4) 485-495; DOI: 10.2501/S002184990707050X
K
Kao, Ya-Hui
- You have accessThe Determinants of Email Receivers' Disseminating Behaviors on the InternetHung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao, Monle LeeJournal of Advertising Research Dec 2007, 47 (4) 524-534; DOI: 10.2501/S0021849907070547
Keller, Ed
- You have accessUnleashing the Power of Word of Mouth: Creating Brand Advocacy to Drive GrowthEd KellerJournal of Advertising Research Dec 2007, 47 (4) 448-452; DOI: 10.2501/S0021849907070468
Kleinnijenhuis, Jan
- You have accessNews and Advertisements: How Negative News May Reverse Advertising EffectsMay-May Meijer, Jan KleinnijenhuisJournal of Advertising Research Dec 2007, 47 (4) 507-517; DOI: 10.2501/S0021849907070523
L
Lee, Monle
- You have accessThe Determinants of Email Receivers' Disseminating Behaviors on the InternetHung-Chang Chiu, Yi-Ching Hsieh, Ya-Hui Kao, Monle LeeJournal of Advertising Research Dec 2007, 47 (4) 524-534; DOI: 10.2501/S0021849907070547
Li, Stella Yiyan
- You have accessThe Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral OutcomesKineta H. Hung, Stella Yiyan LiJournal of Advertising Research Dec 2007, 47 (4) 485-495; DOI: 10.2501/S002184990707050X
Lightfoot, Elizabeth
- You have accessReconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth EffectivenessTed Smith, James R. Coyle, Elizabeth Lightfoot, Amy ScottJournal of Advertising Research Dec 2007, 47 (4) 387-397; DOI: 10.2501/S0021849907070407
Lin, Hong-Xiang
- You have accessBloggers' Motivations and Behaviors: A ModelChun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin ChangJournal of Advertising Research Dec 2007, 47 (4) 472-484; DOI: 10.2501/S0021849907070493
M
Mason, Peyton R.
- You have accessMore than the Words: Using Stance-Shift Analysis to Identify Crucial Opinions and Attitudes in Online Focus GroupsPeyton R. Mason, Boyd H. DavisJournal of Advertising Research Dec 2007, 47 (4) 496-506; DOI: 10.2501/S0021849907070511
Meijer, May-May
- You have accessNews and Advertisements: How Negative News May Reverse Advertising EffectsMay-May Meijer, Jan KleinnijenhuisJournal of Advertising Research Dec 2007, 47 (4) 507-517; DOI: 10.2501/S0021849907070523
Mooth, Rob
- You have accessThe Origin and Impact of CPG New-Product Buzz: Emerging Trends and ImplicationsKate Niederhoffer, Rob Mooth, David Wiesenfeld, Jonathon GordonJournal of Advertising Research Dec 2007, 47 (4) 420-426; DOI: 10.2501/S0021849907070432
N
Nail, Jim
- You have accessVisibility versus Surprise: Which Drives the Greatest Discussion of Super Bowl Advertisements?Jim NailJournal of Advertising Research Dec 2007, 47 (4) 412-419; DOI: 10.2501/S0021849907070420
Niederhoffer, Kate
- You have accessThe Origin and Impact of CPG New-Product Buzz: Emerging Trends and ImplicationsKate Niederhoffer, Rob Mooth, David Wiesenfeld, Jonathon GordonJournal of Advertising Research Dec 2007, 47 (4) 420-426; DOI: 10.2501/S0021849907070432
P
Plummer, Joseph T.
- You have accessEditorial: Word of Mouth—A New Advertising Discipline?Joseph T. PlummerJournal of Advertising Research Dec 2007, 47 (4) 385-386; DOI: 10.2501/S0021849907070390
R
Rappaport, Stephen D.
- You have accessWhy We Talk: The Truth Behind Word-of-Mouth—Seven Reasons Your Customers Will or Will Not Talk About Your BrandStephen D. RappaportJournal of Advertising Research Dec 2007, 47 (4) 535-536; DOI: 10.2501/S0021849907070560
Riegner, Cate
- You have accessWord of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase DecisionsCate RiegnerJournal of Advertising Research Dec 2007, 47 (4) 436-447; DOI: 10.2501/S0021849907070456
Romaniuk, Jenni
- You have accessWord of Mouth and the Viewing of Television ProgramsJenni RomaniukJournal of Advertising Research Dec 2007, 47 (4) 462-471; DOI: 10.2501/S0021849907070481
S
Scott, Amy
- You have accessReconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth EffectivenessTed Smith, James R. Coyle, Elizabeth Lightfoot, Amy ScottJournal of Advertising Research Dec 2007, 47 (4) 387-397; DOI: 10.2501/S0021849907070407
Shen, Yong-Zheng
- You have accessBloggers' Motivations and Behaviors: A ModelChun-Yao Huang, Yong-Zheng Shen, Hong-Xiang Lin, Shin-Shin ChangJournal of Advertising Research Dec 2007, 47 (4) 472-484; DOI: 10.2501/S0021849907070493
Shimp, Terence A.
- You have accessSelf-Generated Advertisements: Testimonials and the Perils of Consumer ExaggerationTerence A. Shimp, Stacy L. Wood, Laura SmarandescuJournal of Advertising Research Dec 2007, 47 (4) 453-461; DOI: 10.2501/S002184990707047X
Smarandescu, Laura
- You have accessSelf-Generated Advertisements: Testimonials and the Perils of Consumer ExaggerationTerence A. Shimp, Stacy L. Wood, Laura SmarandescuJournal of Advertising Research Dec 2007, 47 (4) 453-461; DOI: 10.2501/S002184990707047X
Smith, Ted
- You have accessReconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth EffectivenessTed Smith, James R. Coyle, Elizabeth Lightfoot, Amy ScottJournal of Advertising Research Dec 2007, 47 (4) 387-397; DOI: 10.2501/S0021849907070407
W
Wiesenfeld, David
- You have accessThe Origin and Impact of CPG New-Product Buzz: Emerging Trends and ImplicationsKate Niederhoffer, Rob Mooth, David Wiesenfeld, Jonathon GordonJournal of Advertising Research Dec 2007, 47 (4) 420-426; DOI: 10.2501/S0021849907070432
Wood, Stacy L.
- You have accessSelf-Generated Advertisements: Testimonials and the Perils of Consumer ExaggerationTerence A. Shimp, Stacy L. Wood, Laura SmarandescuJournal of Advertising Research Dec 2007, 47 (4) 453-461; DOI: 10.2501/S002184990707047X