Index by author
01 December 2006; volume 46, issue 4
A
Allan, David
- You have accessEffects of Popular Music in Advertising on Attention and MemoryDavid AllanJournal of Advertising Research Dec 2006, 46 (4) 434-444; DOI: 10.2501/S0021849906060491
B
Brandt, David
- You have accessBrand Relationships: Strengthened by Emotion, Weakened by AttentionRobert Heath, David Brandt, Agnes NairnJournal of Advertising Research Dec 2006, 46 (4) 410-419; DOI: 10.2501/S002184990606048X
Briggs, Rex
- You have accessMarketers Who Measure the Wrong Thing Get Faulty AnswersRex BriggsJournal of Advertising Research Dec 2006, 46 (4) 462-468; DOI: 10.2501/S0021849906060508
C
Close, Angeline G.
- You have accessEngaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and BrandAngeline G. Close, R. Zachary Finney, Russell Z. Lacey, Julie Z. SneathJournal of Advertising Research Dec 2006, 46 (4) 420-433; DOI: 10.2501/S0021849906060430
Cunningham, Todd
- You have accessThe Advertising Magnifier Effect: An MTV StudyTodd Cunningham, Amy Shea Hall, Charles YoungJournal of Advertising Research Dec 2006, 46 (4) 369-380; DOI: 10.2501/S0021849906060454
D
Dahlén, Micael
- You have accessA Disaster Is Contagious: How a Brand in Crisis Affects Other BrandsMicael Dahlén, Fredrik LangeJournal of Advertising Research Dec 2006, 46 (4) 388-397; DOI: 10.2501/S0021849906060417
Despain, Gerald
- You have accessMeasuring the Effectiveness of True SponsorshipBill Harvey, Stu Gray, Gerald DespainJournal of Advertising Research Dec 2006, 46 (4) 398-409; DOI: 10.2501/S0021849906060478
F
Finney, R. Zachary
- You have accessEngaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and BrandAngeline G. Close, R. Zachary Finney, Russell Z. Lacey, Julie Z. SneathJournal of Advertising Research Dec 2006, 46 (4) 420-433; DOI: 10.2501/S0021849906060430
G
Gray, Stu
- You have accessMeasuring the Effectiveness of True SponsorshipBill Harvey, Stu Gray, Gerald DespainJournal of Advertising Research Dec 2006, 46 (4) 398-409; DOI: 10.2501/S0021849906060478
H
Hall, Amy Shea
- You have accessThe Advertising Magnifier Effect: An MTV StudyTodd Cunningham, Amy Shea Hall, Charles YoungJournal of Advertising Research Dec 2006, 46 (4) 369-380; DOI: 10.2501/S0021849906060454
Harvey, Bill
- You have accessMeasuring the Effectiveness of True SponsorshipBill Harvey, Stu Gray, Gerald DespainJournal of Advertising Research Dec 2006, 46 (4) 398-409; DOI: 10.2501/S0021849906060478
Heath, Robert
- You have accessBrand Relationships: Strengthened by Emotion, Weakened by AttentionRobert Heath, David Brandt, Agnes NairnJournal of Advertising Research Dec 2006, 46 (4) 410-419; DOI: 10.2501/S002184990606048X
L
Lacey, Russell Z.
- You have accessEngaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and BrandAngeline G. Close, R. Zachary Finney, Russell Z. Lacey, Julie Z. SneathJournal of Advertising Research Dec 2006, 46 (4) 420-433; DOI: 10.2501/S0021849906060430
Lange, Fredrik
- You have accessA Disaster Is Contagious: How a Brand in Crisis Affects Other BrandsMicael Dahlén, Fredrik LangeJournal of Advertising Research Dec 2006, 46 (4) 388-397; DOI: 10.2501/S0021849906060417
M
Marci, Carl D.
- You have accessA Biologically Based Measure of Emotional Engagement: Context MattersCarl D. MarciJournal of Advertising Research Dec 2006, 46 (4) 381-387; DOI: 10.2501/S0021849906060466
N
Nairn, Agnes
- You have accessBrand Relationships: Strengthened by Emotion, Weakened by AttentionRobert Heath, David Brandt, Agnes NairnJournal of Advertising Research Dec 2006, 46 (4) 410-419; DOI: 10.2501/S002184990606048X
P
Plummer, Joseph T.
- You have accessWhat Sticks: Why Most Advertising Fails and How to Guarantee Yours SucceedsJoseph T. PlummerJournal of Advertising Research Dec 2006, 46 (4) 469-470; DOI: 10.2501/S0021849906000511
R
Reynolds, Thomas J.
- You have accessMethodological and Strategy Development Implications of Decision SegmentationThomas J. ReynoldsJournal of Advertising Research Dec 2006, 46 (4) 445-461; DOI: 10.2501/S0021849906060405
S
Sneath, Julie Z.
- You have accessEngaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and BrandAngeline G. Close, R. Zachary Finney, Russell Z. Lacey, Julie Z. SneathJournal of Advertising Research Dec 2006, 46 (4) 420-433; DOI: 10.2501/S0021849906060430
W
Wang, Alex
- You have accessAdvertising Engagement: A Driver of Message Involvement on Message EffectsAlex WangJournal of Advertising Research Dec 2006, 46 (4) 355-368; DOI: 10.2501/S0021849906060429
Woodard, Bob
- You have accessEditorial: Building “Engagement,” One Brick at a TimeBob WoodardJournal of Advertising Research Dec 2006, 46 (4) 353-354; DOI: 10.2501/S0021849906060442
Y
Young, Charles
- You have accessThe Advertising Magnifier Effect: An MTV StudyTodd Cunningham, Amy Shea Hall, Charles YoungJournal of Advertising Research Dec 2006, 46 (4) 369-380; DOI: 10.2501/S0021849906060454