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Market-Oriented Ethnography Revisited

Eric J. Arnould, Linda L. Price
DOI: 10.2501/S0021849906060375 Published 1 September 2006
Eric J. Arnould
University of Arizona,
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  • For correspondence: eja@email.arizona.edu
Linda L. Price
University of Arizona,
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  • For correspondence: llprice@eller.arizona.edu
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Article Information

vol. 46 no. 3 251-262
DOI 
https://doi.org/10.2501/S0021849906060375

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online September 1, 2006.

Copyright & Usage 
© Copyright 2006 The ARF. All rights reserved.

Author Information

  1. Eric J. Arnould
  1. University of Arizona, (eja{at}email.arizona.edu)
  1. Linda L. Price
  1. University of Arizona, (llprice{at}eller.arizona.edu)

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Vol 46 Issue 3

Journal of Advertising Research: 46 (3)
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Market-Oriented Ethnography Revisited
Eric J. Arnould, Linda L. Price
Journal of Advertising Research Sep 2006, 46 (3) 251-262; DOI: 10.2501/S0021849906060375

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Market-Oriented Ethnography Revisited
Eric J. Arnould, Linda L. Price
Journal of Advertising Research Sep 2006, 46 (3) 251-262; DOI: 10.2501/S0021849906060375
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