Index by author
01 June 2006; volume 46, issue 2
A
An, Soontae
- You have accessExamining Effects of Advertising Campaign Publicity in a Field StudyHyun Seung Jin, Xinshu Zhao, Soontae AnJournal of Advertising Research Jun 2006, 46 (2) 171-182; DOI: 10.2501/S0021849906060259
B
Bellman, Steven
- You have accessEffectiveness of Telescopic Advertisements Delivered via Personal Video RecordersNicholas Reading, Steven Bellman, Duane Varan, Hume WinzarJournal of Advertising Research Jun 2006, 46 (2) 217-227; DOI: 10.2501/S0021849906060223
Briers, Barbara
- You have accessE-zines Silence the Brand DetractorsBarbara Briers, Siegfried Dewitte, Jan Van den BerghJournal of Advertising Research Jun 2006, 46 (2) 199-208; DOI: 10.2501/S0021849906060211
D
Dewitte, Siegfried
- You have accessE-zines Silence the Brand DetractorsBarbara Briers, Siegfried Dewitte, Jan Van den BerghJournal of Advertising Research Jun 2006, 46 (2) 199-208; DOI: 10.2501/S0021849906060211
J
Jin, Hyun Seung
- You have accessExamining Effects of Advertising Campaign Publicity in a Field StudyHyun Seung Jin, Xinshu Zhao, Soontae AnJournal of Advertising Research Jun 2006, 46 (2) 171-182; DOI: 10.2501/S0021849906060259
Johar, Gita Venkataramani
- You have accessHow Event Sponsors Are Really Identified: A (Baseball) Field AnalysisGita Venkataramani Johar, Michel Tuan Pham, Kirk L. WakefieldJournal of Advertising Research Jun 2006, 46 (2) 183-198; DOI: 10.2501/S002184990606020X
L
Lin, Carolyn A.
- You have accessPredicting Webcasting Adoption via Personal Innovativeness and Perceived UtilitiesCarolyn A. LinJournal of Advertising Research Jun 2006, 46 (2) 228-238; DOI: 10.2501/S0021849906060247
P
Peltier, James
- You have accessInteractive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer DataJames Peltier, John A. Schibrowsky, Don E. Schultz, Debra ZahayJournal of Advertising Research Jun 2006, 46 (2) 146-159; DOI: 10.2501/S0021849906060193
Pham, Michel Tuan
- You have accessHow Event Sponsors Are Really Identified: A (Baseball) Field AnalysisGita Venkataramani Johar, Michel Tuan Pham, Kirk L. WakefieldJournal of Advertising Research Jun 2006, 46 (2) 183-198; DOI: 10.2501/S002184990606020X
R
Reading, Nicholas
- You have accessEffectiveness of Telescopic Advertisements Delivered via Personal Video RecordersNicholas Reading, Steven Bellman, Duane Varan, Hume WinzarJournal of Advertising Research Jun 2006, 46 (2) 217-227; DOI: 10.2501/S0021849906060223
S
Schibrowsky, John A.
- You have accessInteractive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer DataJames Peltier, John A. Schibrowsky, Don E. Schultz, Debra ZahayJournal of Advertising Research Jun 2006, 46 (2) 146-159; DOI: 10.2501/S0021849906060193
Schultz, Don E.
- You have accessInteractive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer DataJames Peltier, John A. Schibrowsky, Don E. Schultz, Debra ZahayJournal of Advertising Research Jun 2006, 46 (2) 146-159; DOI: 10.2501/S0021849906060193
V
Van den Bergh, Jan
- You have accessE-zines Silence the Brand DetractorsBarbara Briers, Siegfried Dewitte, Jan Van den BerghJournal of Advertising Research Jun 2006, 46 (2) 199-208; DOI: 10.2501/S0021849906060211
Varan, Duane
- You have accessEffectiveness of Telescopic Advertisements Delivered via Personal Video RecordersNicholas Reading, Steven Bellman, Duane Varan, Hume WinzarJournal of Advertising Research Jun 2006, 46 (2) 217-227; DOI: 10.2501/S0021849906060223
W
Wakefield, Kirk L.
- You have accessHow Event Sponsors Are Really Identified: A (Baseball) Field AnalysisGita Venkataramani Johar, Michel Tuan Pham, Kirk L. WakefieldJournal of Advertising Research Jun 2006, 46 (2) 183-198; DOI: 10.2501/S002184990606020X
Wang, Alex
- You have accessWhen Synergy in Marketing Communication Online Enhances Audience Response: The Effects of Varying Advertising and Product Publicity MessagesAlex WangJournal of Advertising Research Jun 2006, 46 (2) 160-170; DOI: 10.2501/S0021849906060181
Wetzels, Martin
- You have accessRecall Effect of Short Message Service as a Complementary Marketing Communications InstrumentJoost Wouters, Martin WetzelsJournal of Advertising Research Jun 2006, 46 (2) 209-216; DOI: 10.2501/S002184990606017X
Winzar, Hume
- You have accessEffectiveness of Telescopic Advertisements Delivered via Personal Video RecordersNicholas Reading, Steven Bellman, Duane Varan, Hume WinzarJournal of Advertising Research Jun 2006, 46 (2) 217-227; DOI: 10.2501/S0021849906060223
Woodard, Bob
- You have accessEditorial: Co-Creating Our FutureBob WoodardJournal of Advertising Research Jun 2006, 46 (2) 145; DOI: 10.2501/S0021849906060235
Wouters, Joost
- You have accessRecall Effect of Short Message Service as a Complementary Marketing Communications InstrumentJoost Wouters, Martin WetzelsJournal of Advertising Research Jun 2006, 46 (2) 209-216; DOI: 10.2501/S002184990606017X
Z
Zahay, Debra
- You have accessInteractive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer DataJames Peltier, John A. Schibrowsky, Don E. Schultz, Debra ZahayJournal of Advertising Research Jun 2006, 46 (2) 146-159; DOI: 10.2501/S0021849906060193
Zhao, Xinshu
- You have accessExamining Effects of Advertising Campaign Publicity in a Field StudyHyun Seung Jin, Xinshu Zhao, Soontae AnJournal of Advertising Research Jun 2006, 46 (2) 171-182; DOI: 10.2501/S0021849906060259