Index by author

01 June 2006; volume 46, issue 2

A

  1. An, Soontae

    1. Examining Effects of Advertising Campaign Publicity in a Field Study
      Hyun Seung Jin, Xinshu Zhao, Soontae An
      Journal of Advertising Research Jun 2006, 46 (2) 171-182; DOI: 10.2501/S0021849906060259

B

  1. Bellman, Steven

    1. Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders
      Nicholas Reading, Steven Bellman, Duane Varan, Hume Winzar
      Journal of Advertising Research Jun 2006, 46 (2) 217-227; DOI: 10.2501/S0021849906060223

  2. Briers, Barbara

    1. E-zines Silence the Brand Detractors
      Barbara Briers, Siegfried Dewitte, Jan Van den Bergh
      Journal of Advertising Research Jun 2006, 46 (2) 199-208; DOI: 10.2501/S0021849906060211

D

  1. Dewitte, Siegfried

    1. E-zines Silence the Brand Detractors
      Barbara Briers, Siegfried Dewitte, Jan Van den Bergh
      Journal of Advertising Research Jun 2006, 46 (2) 199-208; DOI: 10.2501/S0021849906060211

J

  1. Jin, Hyun Seung

    1. Examining Effects of Advertising Campaign Publicity in a Field Study
      Hyun Seung Jin, Xinshu Zhao, Soontae An
      Journal of Advertising Research Jun 2006, 46 (2) 171-182; DOI: 10.2501/S0021849906060259

  2. Johar, Gita Venkataramani

    1. How Event Sponsors Are Really Identified: A (Baseball) Field Analysis
      Gita Venkataramani Johar, Michel Tuan Pham, Kirk L. Wakefield
      Journal of Advertising Research Jun 2006, 46 (2) 183-198; DOI: 10.2501/S002184990606020X

L

  1. Lin, Carolyn A.

    1. Predicting Webcasting Adoption via Personal Innovativeness and Perceived Utilities
      Carolyn A. Lin
      Journal of Advertising Research Jun 2006, 46 (2) 228-238; DOI: 10.2501/S0021849906060247

P

  1. Peltier, James

    1. Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data
      James Peltier, John A. Schibrowsky, Don E. Schultz, Debra Zahay
      Journal of Advertising Research Jun 2006, 46 (2) 146-159; DOI: 10.2501/S0021849906060193

  2. Pham, Michel Tuan

    1. How Event Sponsors Are Really Identified: A (Baseball) Field Analysis
      Gita Venkataramani Johar, Michel Tuan Pham, Kirk L. Wakefield
      Journal of Advertising Research Jun 2006, 46 (2) 183-198; DOI: 10.2501/S002184990606020X

R

  1. Reading, Nicholas

    1. Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders
      Nicholas Reading, Steven Bellman, Duane Varan, Hume Winzar
      Journal of Advertising Research Jun 2006, 46 (2) 217-227; DOI: 10.2501/S0021849906060223

S

  1. Schibrowsky, John A.

    1. Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data
      James Peltier, John A. Schibrowsky, Don E. Schultz, Debra Zahay
      Journal of Advertising Research Jun 2006, 46 (2) 146-159; DOI: 10.2501/S0021849906060193

  2. Schultz, Don E.

    1. Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data
      James Peltier, John A. Schibrowsky, Don E. Schultz, Debra Zahay
      Journal of Advertising Research Jun 2006, 46 (2) 146-159; DOI: 10.2501/S0021849906060193

V

  1. Van den Bergh, Jan

    1. E-zines Silence the Brand Detractors
      Barbara Briers, Siegfried Dewitte, Jan Van den Bergh
      Journal of Advertising Research Jun 2006, 46 (2) 199-208; DOI: 10.2501/S0021849906060211

  2. Varan, Duane

    1. Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders
      Nicholas Reading, Steven Bellman, Duane Varan, Hume Winzar
      Journal of Advertising Research Jun 2006, 46 (2) 217-227; DOI: 10.2501/S0021849906060223

W

  1. Wakefield, Kirk L.

    1. How Event Sponsors Are Really Identified: A (Baseball) Field Analysis
      Gita Venkataramani Johar, Michel Tuan Pham, Kirk L. Wakefield
      Journal of Advertising Research Jun 2006, 46 (2) 183-198; DOI: 10.2501/S002184990606020X

  2. Wang, Alex

    1. When Synergy in Marketing Communication Online Enhances Audience Response: The Effects of Varying Advertising and Product Publicity Messages
      Alex Wang
      Journal of Advertising Research Jun 2006, 46 (2) 160-170; DOI: 10.2501/S0021849906060181

  3. Wetzels, Martin

    1. Recall Effect of Short Message Service as a Complementary Marketing Communications Instrument
      Joost Wouters, Martin Wetzels
      Journal of Advertising Research Jun 2006, 46 (2) 209-216; DOI: 10.2501/S002184990606017X

  4. Winzar, Hume

    1. Effectiveness of Telescopic Advertisements Delivered via Personal Video Recorders
      Nicholas Reading, Steven Bellman, Duane Varan, Hume Winzar
      Journal of Advertising Research Jun 2006, 46 (2) 217-227; DOI: 10.2501/S0021849906060223

  5. Woodard, Bob

    1. Editorial: Co-Creating Our Future
      Bob Woodard
      Journal of Advertising Research Jun 2006, 46 (2) 145; DOI: 10.2501/S0021849906060235

  6. Wouters, Joost

    1. Recall Effect of Short Message Service as a Complementary Marketing Communications Instrument
      Joost Wouters, Martin Wetzels
      Journal of Advertising Research Jun 2006, 46 (2) 209-216; DOI: 10.2501/S002184990606017X

Z

  1. Zahay, Debra

    1. Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data
      James Peltier, John A. Schibrowsky, Don E. Schultz, Debra Zahay
      Journal of Advertising Research Jun 2006, 46 (2) 146-159; DOI: 10.2501/S0021849906060193

  2. Zhao, Xinshu

    1. Examining Effects of Advertising Campaign Publicity in a Field Study
      Hyun Seung Jin, Xinshu Zhao, Soontae An
      Journal of Advertising Research Jun 2006, 46 (2) 171-182; DOI: 10.2501/S0021849906060259
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