Index by author

01 March 2006; volume 46, issue 1

A

  1. Assael, Henry

    1. Using Viewer Attitudes to Evaluate TV Program Effectiveness
      Henry Assael, David F. Poltrack
      Journal of Advertising Research Mar 2006, 46 (1) 93-101; DOI: 10.2501/S0021849906060107

B

  1. Boyd, Henry C.

    1. Persuasive Talk: Is It What You Say or How You Say It?
      Henry C. Boyd
      Journal of Advertising Research Mar 2006, 46 (1) 84-92; DOI: 10.2501/S0021849906060090

  2. Braun-Latour, Kathryn A.

    1. Memory Change: An Intimate Measure of Persuasion
      Kathryn A. Braun-Latour, Gerald Zaltman
      Journal of Advertising Research Mar 2006, 46 (1) 57-72; DOI: 10.2501/S0021849906060077

C

  1. Cooper, Peter

    1. Measuring Emotion—Lovemarks, The Future Beyond Brands
      John Pawle, Peter Cooper
      Journal of Advertising Research Mar 2006, 46 (1) 38-48; DOI: 10.2501/S0021849906060053

  2. Cramphorn, Spike

    1. Blink: The Power of Thinking without Thinking / Strangers to Ourselves: Discovering the Adaptive Unconscious
      Spike Cramphorn
      Journal of Advertising Research Mar 2006, 46 (1) 135-138; DOI: 10.2501/S002184990600016X

D

  1. Dewitte, Siegfried

    1. How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising
      Karolien Poels, Siegfried Dewitte
      Journal of Advertising Research Mar 2006, 46 (1) 18-37; DOI: 10.2501/S0021849906060041

  2. Dutta-Bergman, Mohan J.

    1. The Demographic and Psychographic Antecedents of Attitude toward Advertising
      Mohan J. Dutta-Bergman
      Journal of Advertising Research Mar 2006, 46 (1) 102-112; DOI: 10.2501/S0021849906060119

G

  1. Gordon, Wendy

    1. What Do Consumers Do Emotionally with Advertising?
      Wendy Gordon
      Journal of Advertising Research Mar 2006, 46 (1) 2-10; DOI: 10.2501/S0021849906060028

H

  1. Haley, Eric

    1. The Role of Account Planning in U.S. Agencies
      Margaret Morrison, Eric Haley
      Journal of Advertising Research Mar 2006, 46 (1) 124-131; DOI: 10.2501/S0021849906060132

M

  1. Mehta, Abhilasha

    1. Reconsidering Recall and Emotion in Advertising
      Abhilasha Mehta, Scott C. Purvis
      Journal of Advertising Research Mar 2006, 46 (1) 49-56; DOI: 10.2501/S0021849906060065

  2. Money, R. Bruce

    1. Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
      R. Bruce Money, Terence A. Shimp, Tomoaki Sakano
      Journal of Advertising Research Mar 2006, 46 (1) 113-123; DOI: 10.2501/S0021849906060120

  3. Morrison, Margaret

    1. The Role of Account Planning in U.S. Agencies
      Margaret Morrison, Eric Haley
      Journal of Advertising Research Mar 2006, 46 (1) 124-131; DOI: 10.2501/S0021849906060132

N

  1. Neijens, Peter C.

    1. Effects of Advertising Likeability: A 10-Year Perspective
      Edith G. Smit, Lex van Meurs, Peter C. Neijens
      Journal of Advertising Research Mar 2006, 46 (1) 73-83; DOI: 10.2501/S0021849906060089

P

  1. Pawle, John

    1. Measuring Emotion—Lovemarks, The Future Beyond Brands
      John Pawle, Peter Cooper
      Journal of Advertising Research Mar 2006, 46 (1) 38-48; DOI: 10.2501/S0021849906060053

  2. Plummer, Joseph T.

    1. Editorial: What Do People Do with Advertising? The Critical Question
      Joseph T. Plummer
      Journal of Advertising Research Mar 2006, 46 (1) 1; DOI: 10.2501/S0021849906060016

  3. Poels, Karolien

    1. How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising
      Karolien Poels, Siegfried Dewitte
      Journal of Advertising Research Mar 2006, 46 (1) 18-37; DOI: 10.2501/S0021849906060041

  4. Poltrack, David F.

    1. Using Viewer Attitudes to Evaluate TV Program Effectiveness
      Henry Assael, David F. Poltrack
      Journal of Advertising Research Mar 2006, 46 (1) 93-101; DOI: 10.2501/S0021849906060107

  5. Purvis, Scott C.

    1. Reconsidering Recall and Emotion in Advertising
      Abhilasha Mehta, Scott C. Purvis
      Journal of Advertising Research Mar 2006, 46 (1) 49-56; DOI: 10.2501/S0021849906060065

R

  1. Randazzo, Sal

    1. Subaru: The Emotional Myths Behind the Brand's Growth
      Sal Randazzo
      Journal of Advertising Research Mar 2006, 46 (1) 11-17; DOI: 10.2501/S002184990606003X

S

  1. Sakano, Tomoaki

    1. Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
      R. Bruce Money, Terence A. Shimp, Tomoaki Sakano
      Journal of Advertising Research Mar 2006, 46 (1) 113-123; DOI: 10.2501/S0021849906060120

  2. Shimp, Terence A.

    1. Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
      R. Bruce Money, Terence A. Shimp, Tomoaki Sakano
      Journal of Advertising Research Mar 2006, 46 (1) 113-123; DOI: 10.2501/S0021849906060120

  3. Smit, Edith G.

    1. Effects of Advertising Likeability: A 10-Year Perspective
      Edith G. Smit, Lex van Meurs, Peter C. Neijens
      Journal of Advertising Research Mar 2006, 46 (1) 73-83; DOI: 10.2501/S0021849906060089

T

  1. Truss, Mark

    1. The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising
      Mark Truss
      Journal of Advertising Research Mar 2006, 46 (1) 132-134; DOI: 10.2501/S0021849906000158

V

  1. van Meurs, Lex

    1. Effects of Advertising Likeability: A 10-Year Perspective
      Edith G. Smit, Lex van Meurs, Peter C. Neijens
      Journal of Advertising Research Mar 2006, 46 (1) 73-83; DOI: 10.2501/S0021849906060089

Z

  1. Zaltman, Gerald

    1. Memory Change: An Intimate Measure of Persuasion
      Kathryn A. Braun-Latour, Gerald Zaltman
      Journal of Advertising Research Mar 2006, 46 (1) 57-72; DOI: 10.2501/S0021849906060077
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