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Index by author

01 March 2006; volume 46, issue 1

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Assael, Henry

    1. You have access
      Using Viewer Attitudes to Evaluate TV Program Effectiveness
      Henry Assael, David F. Poltrack
      Journal of Advertising Research Mar 2006, 46 (1) 93-101; DOI: 10.2501/S0021849906060107

B

  1. Boyd, Henry C.

    1. You have access
      Persuasive Talk: Is It What You Say or How You Say It?
      Henry C. Boyd
      Journal of Advertising Research Mar 2006, 46 (1) 84-92; DOI: 10.2501/S0021849906060090
  2. Braun-Latour, Kathryn A.

    1. You have access
      Memory Change: An Intimate Measure of Persuasion
      Kathryn A. Braun-Latour, Gerald Zaltman
      Journal of Advertising Research Mar 2006, 46 (1) 57-72; DOI: 10.2501/S0021849906060077

C

  1. Cooper, Peter

    1. You have access
      Measuring Emotion—Lovemarks, The Future Beyond Brands
      John Pawle, Peter Cooper
      Journal of Advertising Research Mar 2006, 46 (1) 38-48; DOI: 10.2501/S0021849906060053
  2. Cramphorn, Spike

    1. You have access
      Blink: The Power of Thinking without Thinking / Strangers to Ourselves: Discovering the Adaptive Unconscious
      Spike Cramphorn
      Journal of Advertising Research Mar 2006, 46 (1) 135-138; DOI: 10.2501/S002184990600016X

D

  1. Dewitte, Siegfried

    1. You have access
      How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising
      Karolien Poels, Siegfried Dewitte
      Journal of Advertising Research Mar 2006, 46 (1) 18-37; DOI: 10.2501/S0021849906060041
  2. Dutta-Bergman, Mohan J.

    1. You have access
      The Demographic and Psychographic Antecedents of Attitude toward Advertising
      Mohan J. Dutta-Bergman
      Journal of Advertising Research Mar 2006, 46 (1) 102-112; DOI: 10.2501/S0021849906060119

G

  1. Gordon, Wendy

    1. You have access
      What Do Consumers Do Emotionally with Advertising?
      Wendy Gordon
      Journal of Advertising Research Mar 2006, 46 (1) 2-10; DOI: 10.2501/S0021849906060028

H

  1. Haley, Eric

    1. You have access
      The Role of Account Planning in U.S. Agencies
      Margaret Morrison, Eric Haley
      Journal of Advertising Research Mar 2006, 46 (1) 124-131; DOI: 10.2501/S0021849906060132

M

  1. Mehta, Abhilasha

    1. You have access
      Reconsidering Recall and Emotion in Advertising
      Abhilasha Mehta, Scott C. Purvis
      Journal of Advertising Research Mar 2006, 46 (1) 49-56; DOI: 10.2501/S0021849906060065
  2. Money, R. Bruce

    1. You have access
      Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
      R. Bruce Money, Terence A. Shimp, Tomoaki Sakano
      Journal of Advertising Research Mar 2006, 46 (1) 113-123; DOI: 10.2501/S0021849906060120
  3. Morrison, Margaret

    1. You have access
      The Role of Account Planning in U.S. Agencies
      Margaret Morrison, Eric Haley
      Journal of Advertising Research Mar 2006, 46 (1) 124-131; DOI: 10.2501/S0021849906060132

N

  1. Neijens, Peter C.

    1. You have access
      Effects of Advertising Likeability: A 10-Year Perspective
      Edith G. Smit, Lex van Meurs, Peter C. Neijens
      Journal of Advertising Research Mar 2006, 46 (1) 73-83; DOI: 10.2501/S0021849906060089

P

  1. Pawle, John

    1. You have access
      Measuring Emotion—Lovemarks, The Future Beyond Brands
      John Pawle, Peter Cooper
      Journal of Advertising Research Mar 2006, 46 (1) 38-48; DOI: 10.2501/S0021849906060053
  2. Plummer, Joseph T.

    1. You have access
      Editorial: What Do People Do with Advertising? The Critical Question
      Joseph T. Plummer
      Journal of Advertising Research Mar 2006, 46 (1) 1; DOI: 10.2501/S0021849906060016
  3. Poels, Karolien

    1. You have access
      How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising
      Karolien Poels, Siegfried Dewitte
      Journal of Advertising Research Mar 2006, 46 (1) 18-37; DOI: 10.2501/S0021849906060041
  4. Poltrack, David F.

    1. You have access
      Using Viewer Attitudes to Evaluate TV Program Effectiveness
      Henry Assael, David F. Poltrack
      Journal of Advertising Research Mar 2006, 46 (1) 93-101; DOI: 10.2501/S0021849906060107
  5. Purvis, Scott C.

    1. You have access
      Reconsidering Recall and Emotion in Advertising
      Abhilasha Mehta, Scott C. Purvis
      Journal of Advertising Research Mar 2006, 46 (1) 49-56; DOI: 10.2501/S0021849906060065

R

  1. Randazzo, Sal

    1. You have access
      Subaru: The Emotional Myths Behind the Brand's Growth
      Sal Randazzo
      Journal of Advertising Research Mar 2006, 46 (1) 11-17; DOI: 10.2501/S002184990606003X

S

  1. Sakano, Tomoaki

    1. You have access
      Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
      R. Bruce Money, Terence A. Shimp, Tomoaki Sakano
      Journal of Advertising Research Mar 2006, 46 (1) 113-123; DOI: 10.2501/S0021849906060120
  2. Shimp, Terence A.

    1. You have access
      Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
      R. Bruce Money, Terence A. Shimp, Tomoaki Sakano
      Journal of Advertising Research Mar 2006, 46 (1) 113-123; DOI: 10.2501/S0021849906060120
  3. Smit, Edith G.

    1. You have access
      Effects of Advertising Likeability: A 10-Year Perspective
      Edith G. Smit, Lex van Meurs, Peter C. Neijens
      Journal of Advertising Research Mar 2006, 46 (1) 73-83; DOI: 10.2501/S0021849906060089

T

  1. Truss, Mark

    1. You have access
      The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising
      Mark Truss
      Journal of Advertising Research Mar 2006, 46 (1) 132-134; DOI: 10.2501/S0021849906000158

V

  1. van Meurs, Lex

    1. You have access
      Effects of Advertising Likeability: A 10-Year Perspective
      Edith G. Smit, Lex van Meurs, Peter C. Neijens
      Journal of Advertising Research Mar 2006, 46 (1) 73-83; DOI: 10.2501/S0021849906060089

Z

  1. Zaltman, Gerald

    1. You have access
      Memory Change: An Intimate Measure of Persuasion
      Kathryn A. Braun-Latour, Gerald Zaltman
      Journal of Advertising Research Mar 2006, 46 (1) 57-72; DOI: 10.2501/S0021849906060077
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