Index by author
01 September 2004; volume 44, issue 3
C
Cioffi, Jennifer
- You have accessMeasuring Marketing Effectiveness and Value: The Unisys Marketing DashboardAmy Miller, Jennifer CioffiJournal of Advertising Research Sep 2004, 44 (3) 237-243; DOI: 10.1017/S0021849904040334
Clark, John M.
- You have accessThe NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder WealthStephen W. Pruitt, T. Bettina Cornwell, John M. ClarkJournal of Advertising Research Sep 2004, 44 (3) 281-296; DOI: 10.1017/S0021849904040279
Cook, William A.
- You have accessHow the Pursuit of ROMI Is Changing Marketing ManagementWilliam A. Cook, Vijay S. TalluriJournal of Advertising Research Sep 2004, 44 (3) 244-254; DOI: 10.1017/S0021849904040322
Cornwell, T. Bettina
- You have accessThe NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder WealthStephen W. Pruitt, T. Bettina Cornwell, John M. ClarkJournal of Advertising Research Sep 2004, 44 (3) 281-296; DOI: 10.1017/S0021849904040279
E
Einhorn, Eric
- You have accessHow to Fill the Accountability Gap in Demand CreationEric EinhornJournal of Advertising Research Sep 2004, 44 (3) 255-261; DOI: 10.1017/S0021849904040310
F
Fitzgerald, Joan
- You have accessEvaluating Return on Investment of Multimedia Advertising with a Single-Source Panel: A Retail Case StudyJoan FitzgeraldJournal of Advertising Research Sep 2004, 44 (3) 262-270; DOI: 10.1017/S0021849904040309
Fullerton, Jami A.
- You have accessAdvertising as Public Diplomacy: Attitude Change among International AudiencesAlice Kendrick, Jami A. FullertonJournal of Advertising Research Sep 2004, 44 (3) 297-308; DOI: 10.1017/S0021849904040255
G
Gregory, James R.
- You have accessBrand Logic: A Business Case for CommunicationsJames R. Gregory, Lawrence McNaughtonJournal of Advertising Research Sep 2004, 44 (3) 232-236; DOI: 10.1017/S0021849904040292
H
Hogan, John E.
- You have accessQuantifying the Ripple: Word-of-Mouth and Advertising EffectivenessJohn E. Hogan, Katherine N. Lemon, Barak LibaiJournal of Advertising Research Sep 2004, 44 (3) 271-280; DOI: 10.1017/S0021849904040243
Hupp, Oliver
- You have accessUsing Consumer Attitudes to Value Brands: Evaluation of the Financial Value of BrandsOliver Hupp, Ken PowagaJournal of Advertising Research Sep 2004, 44 (3) 225-231; DOI: 10.1017/S0021849904040267
K
Kendrick, Alice
- You have accessAdvertising as Public Diplomacy: Attitude Change among International AudiencesAlice Kendrick, Jami A. FullertonJournal of Advertising Research Sep 2004, 44 (3) 297-308; DOI: 10.1017/S0021849904040255
L
Lemon, Katherine N.
- You have accessQuantifying the Ripple: Word-of-Mouth and Advertising EffectivenessJohn E. Hogan, Katherine N. Lemon, Barak LibaiJournal of Advertising Research Sep 2004, 44 (3) 271-280; DOI: 10.1017/S0021849904040243
Libai, Barak
- You have accessQuantifying the Ripple: Word-of-Mouth and Advertising EffectivenessJohn E. Hogan, Katherine N. Lemon, Barak LibaiJournal of Advertising Research Sep 2004, 44 (3) 271-280; DOI: 10.1017/S0021849904040243
M
McNaughton, Lawrence
- You have accessBrand Logic: A Business Case for CommunicationsJames R. Gregory, Lawrence McNaughtonJournal of Advertising Research Sep 2004, 44 (3) 232-236; DOI: 10.1017/S0021849904040292
Miller, Amy
- You have accessMeasuring Marketing Effectiveness and Value: The Unisys Marketing DashboardAmy Miller, Jennifer CioffiJournal of Advertising Research Sep 2004, 44 (3) 237-243; DOI: 10.1017/S0021849904040334
P
Plummer, Joseph T.
- You have accessEditorial: To Our Readers and Supporters from the New EditorJoseph T. PlummerJournal of Advertising Research Sep 2004, 44 (3) 223-224; DOI: 10.1017/S0021849904040280
Powaga, Ken
- You have accessUsing Consumer Attitudes to Value Brands: Evaluation of the Financial Value of BrandsOliver Hupp, Ken PowagaJournal of Advertising Research Sep 2004, 44 (3) 225-231; DOI: 10.1017/S0021849904040267
Pruitt, Stephen W.
- You have accessThe NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder WealthStephen W. Pruitt, T. Bettina Cornwell, John M. ClarkJournal of Advertising Research Sep 2004, 44 (3) 281-296; DOI: 10.1017/S0021849904040279
T
Talluri, Vijay S.
- You have accessHow the Pursuit of ROMI Is Changing Marketing ManagementWilliam A. Cook, Vijay S. TalluriJournal of Advertising Research Sep 2004, 44 (3) 244-254; DOI: 10.1017/S0021849904040322