Index by author
01 December 2003; volume 43, issue 4
B
Berger, Paul D.
- You have accessThe Ecological Fallacy: Some Fundamental Research Misconceptions CorrectedKevin J. Clancy, Paul D. Berger, Thomas L. MagliozziJournal of Advertising Research Dec 2003, 43 (4) 370-380; DOI: 10.2501/JAR-43-4-370-380
Bonner, P. Greg
- You have accessComment On ‘American Media And The Smoking-Related Behaviors Of Asian Adolescents’Charles R. Taylor, P. Greg BonnerJournal of Advertising Research Dec 2003, 43 (4) 419-430; DOI: 10.2501/JAR-43-4-419-430
C
Callahan, Chris
- You have accessReducing Road Rage: The Role of Target Insight in Advertising for Social ChangeJim Crimmins, Chris CallahanJournal of Advertising Research Dec 2003, 43 (4) 381-389; DOI: 10.2501/JAR-43-4-381-389
Clancy, Kevin J.
- You have accessThe Ecological Fallacy: Some Fundamental Research Misconceptions CorrectedKevin J. Clancy, Paul D. Berger, Thomas L. MagliozziJournal of Advertising Research Dec 2003, 43 (4) 370-380; DOI: 10.2501/JAR-43-4-370-380
Crimmins, Jim
- You have accessReducing Road Rage: The Role of Target Insight in Advertising for Social ChangeJim Crimmins, Chris CallahanJournal of Advertising Research Dec 2003, 43 (4) 381-389; DOI: 10.2501/JAR-43-4-381-389
Crutchfield, Tammy Neal
- You have access‘Birds of a Feather Flock Together’: Strategic Implications for Advertising AgenciesTammy Neal Crutchfield, Deobrah F. Spake, Giles D'Souza, Robert M. MorganJournal of Advertising Research Dec 2003, 43 (4) 361-369; DOI: 10.2501/JAR-43-4-361-369
D
D'Souza, Giles
- You have access‘Birds of a Feather Flock Together’: Strategic Implications for Advertising AgenciesTammy Neal Crutchfield, Deobrah F. Spake, Giles D'Souza, Robert M. MorganJournal of Advertising Research Dec 2003, 43 (4) 361-369; DOI: 10.2501/JAR-43-4-361-369
Derbaix, Christian
- You have accessA New Scale To Assess Children's Attitude Toward TV AdvertisingChristian Derbaix, Claude PecheuxJournal of Advertising Research Dec 2003, 43 (4) 390-399; DOI: 10.2501/JAR-43-4-390-399
Donthu, Naveen
- You have accessThe Impact Of Content And Design Elements On Banner Advertising Click-Through RatesRitu Lothia, Naveen Donthu, Edmund K. HershbergerJournal of Advertising Research Dec 2003, 43 (4) 410-418; DOI: 10.2501/JAR-43-4-410-418
F
Farrelly, Francis
- You have accessWhat Drives Renewal of Sponsorship Principal/Agent Relationships?Francis Farrelly, Pascale G. QuesterJournal of Advertising Research Dec 2003, 43 (4) 353-360; DOI: 10.2501/JAR-43-4-353-360
G
Goldberg, Marvin E.
- You have accessCorrelation, Causation, And Smoking Initiation Among YouthsMarvin E. GoldbergJournal of Advertising Research Dec 2003, 43 (4) 431-440; DOI: 10.2501/JAR-43-4-431-440
H
Harris, Judy
- You have accessThe Case for Greater Agency Involvement in Strategic PartnershipsJudy Harris, Kimberly A. TaylorJournal of Advertising Research Dec 2003, 43 (4) 346-352; DOI: 10.2501/JAR-43-4-346-352
Hershberger, Edmund K.
- You have accessThe Impact Of Content And Design Elements On Banner Advertising Click-Through RatesRitu Lothia, Naveen Donthu, Edmund K. HershbergerJournal of Advertising Research Dec 2003, 43 (4) 410-418; DOI: 10.2501/JAR-43-4-410-418
Hwang, Jang-Sun
- You have accessEffects Of Structural And Perceptual Factors On Attitudes Toward The WebsiteSally J. McMillan, Jang-Sun Hwang, Guiohk LeeJournal of Advertising Research Dec 2003, 43 (4) 400-409; DOI: 10.2501/JAR-43-4-400-409
L
Lee, Guiohk
- You have accessEffects Of Structural And Perceptual Factors On Attitudes Toward The WebsiteSally J. McMillan, Jang-Sun Hwang, Guiohk LeeJournal of Advertising Research Dec 2003, 43 (4) 400-409; DOI: 10.2501/JAR-43-4-400-409
Lothia, Ritu
- You have accessThe Impact Of Content And Design Elements On Banner Advertising Click-Through RatesRitu Lothia, Naveen Donthu, Edmund K. HershbergerJournal of Advertising Research Dec 2003, 43 (4) 410-418; DOI: 10.2501/JAR-43-4-410-418
M
Magliozzi, Thomas L.
- You have accessThe Ecological Fallacy: Some Fundamental Research Misconceptions CorrectedKevin J. Clancy, Paul D. Berger, Thomas L. MagliozziJournal of Advertising Research Dec 2003, 43 (4) 370-380; DOI: 10.2501/JAR-43-4-370-380
McMillan, Sally J.
- You have accessEffects Of Structural And Perceptual Factors On Attitudes Toward The WebsiteSally J. McMillan, Jang-Sun Hwang, Guiohk LeeJournal of Advertising Research Dec 2003, 43 (4) 400-409; DOI: 10.2501/JAR-43-4-400-409
Morgan, Robert M.
- You have access‘Birds of a Feather Flock Together’: Strategic Implications for Advertising AgenciesTammy Neal Crutchfield, Deobrah F. Spake, Giles D'Souza, Robert M. MorganJournal of Advertising Research Dec 2003, 43 (4) 361-369; DOI: 10.2501/JAR-43-4-361-369
P
Pecheux, Claude
- You have accessA New Scale To Assess Children's Attitude Toward TV AdvertisingChristian Derbaix, Claude PecheuxJournal of Advertising Research Dec 2003, 43 (4) 390-399; DOI: 10.2501/JAR-43-4-390-399
Q
Quester, Pascale G.
- You have accessWhat Drives Renewal of Sponsorship Principal/Agent Relationships?Francis Farrelly, Pascale G. QuesterJournal of Advertising Research Dec 2003, 43 (4) 353-360; DOI: 10.2501/JAR-43-4-353-360
S
Spake, Deobrah F.
- You have access‘Birds of a Feather Flock Together’: Strategic Implications for Advertising AgenciesTammy Neal Crutchfield, Deobrah F. Spake, Giles D'Souza, Robert M. MorganJournal of Advertising Research Dec 2003, 43 (4) 361-369; DOI: 10.2501/JAR-43-4-361-369
T
Taylor, Charles R.
- You have accessComment On ‘American Media And The Smoking-Related Behaviors Of Asian Adolescents’Charles R. Taylor, P. Greg BonnerJournal of Advertising Research Dec 2003, 43 (4) 419-430; DOI: 10.2501/JAR-43-4-419-430
Taylor, Kimberly A.
- You have accessThe Case for Greater Agency Involvement in Strategic PartnershipsJudy Harris, Kimberly A. TaylorJournal of Advertising Research Dec 2003, 43 (4) 346-352; DOI: 10.2501/JAR-43-4-346-352