Journal of Advertising Research: 43 (1)

01 March 2003; volume 43, issue 1

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American Media and the Smoking-related Behaviors of Asian Adolescents
Marvin E. Goldberg

Journal of Advertising Research Mar 2003, 43 (1) 2-11; DOI: 10.2501/JAR-43-1-2-11
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American Media and the Smoking-related Behaviors of Asian AdolescentsComment
Robert Reitter

Journal of Advertising Research Mar 2003, 43 (1) 12-13; DOI: 10.2501/JAR-43-1-12-13
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Effects of Differential Enhancements on Mail Response Rates
Rebecca McPheters, Jerry Kossoff

Journal of Advertising Research Mar 2003, 43 (1) 14-15; DOI: 10.2501/JAR-43-1-14-15
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Do Customers Believe in Automobile Industry Rebate Incentives?
Richard F. Beltramini, Patricia S. Chapman

Journal of Advertising Research Mar 2003, 43 (1) 16-24; DOI: 10.2501/JAR-43-1-16-24
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Love At First Site?A study of website advertising effectiveness
Micael Dahlén, Alexandra Rasch, Sara Rosengren

Journal of Advertising Research Mar 2003, 43 (1) 25-33; DOI: 10.2501/JAR-43-1-25-33
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Measuring Web Advertising Effectiveness in China
Wen Gong, Lynda Maddox

Journal of Advertising Research Mar 2003, 43 (1) 34-49; DOI: 10.2501/JAR-43-1-34-49
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What Do Customers Consider Important in B2B Websites?
Goutam Chakraborty, Vishal Lala, David L. Warren

Journal of Advertising Research Mar 2003, 43 (1) 50-61; DOI: 10.2501/JAR-43-1-50-61
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Jumpstarting Product DevelopmentCompetitive analysis and conjoint measurement in the cosmetic industry
Howard Moskowitz, Barbara Itty

Journal of Advertising Research Mar 2003, 43 (1) 62-77; DOI: 10.2501/JAR-43-1-62-77
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Increasing Quality in Measuring Advertising EffectivenessA meta-analysis of question framing in conversion studies
Arch G. Woodside, Chris Dubelaar

Journal of Advertising Research Mar 2003, 43 (1) 78-85; DOI: 10.2501/JAR-43-1-78-85
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How Businesses Buy Advertising Agency ServicesA way to segment advertising agencies' markets?
Woonbong Na, Roger Marshall, Youngseok Son

Journal of Advertising Research Mar 2003, 43 (1) 86-95; DOI: 10.2501/JAR-43-1-86-95
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What is Creative to Whom and Why?Perceptions in advertising agencies
Scott Koslow, Sheila L. Sasser, Edward A. Riordan

Journal of Advertising Research Mar 2003, 43 (1) 96-110; DOI: 10.2501/JAR-43-1-96-110
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Gender Issues in AdvertisingAn oversight synthesis of research: 1970-2002
Lori D. Wolin

Journal of Advertising Research Mar 2003, 43 (1) 111-130; DOI: 10.2501/JAR-43-1-111-130

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