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Table of Contents

01 March 2003; volume 43, issue 1

  • You have accessRestricted access
    American Media and the Smoking-related Behaviors of Asian Adolescents
    Marvin E. Goldberg
    Journal of Advertising Research Mar 2003, 43 (1) 2-11; DOI: 10.2501/JAR-43-1-2-11
  • You have accessRestricted access
    American Media and the Smoking-related Behaviors of Asian AdolescentsComment
    Robert Reitter
    Journal of Advertising Research Mar 2003, 43 (1) 12-13; DOI: 10.2501/JAR-43-1-12-13
  • You have accessRestricted access
    Effects of Differential Enhancements on Mail Response Rates
    Rebecca McPheters, Jerry Kossoff
    Journal of Advertising Research Mar 2003, 43 (1) 14-15; DOI: 10.2501/JAR-43-1-14-15
  • You have accessRestricted access
    Do Customers Believe in Automobile Industry Rebate Incentives?
    Richard F. Beltramini, Patricia S. Chapman
    Journal of Advertising Research Mar 2003, 43 (1) 16-24; DOI: 10.2501/JAR-43-1-16-24
  • You have accessRestricted access
    Love At First Site?A study of website advertising effectiveness
    Micael Dahlén, Alexandra Rasch, Sara Rosengren
    Journal of Advertising Research Mar 2003, 43 (1) 25-33; DOI: 10.2501/JAR-43-1-25-33
  • You have accessRestricted access
    Measuring Web Advertising Effectiveness in China
    Wen Gong, Lynda Maddox
    Journal of Advertising Research Mar 2003, 43 (1) 34-49; DOI: 10.2501/JAR-43-1-34-49
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    What Do Customers Consider Important in B2B Websites?
    Goutam Chakraborty, Vishal Lala, David L. Warren
    Journal of Advertising Research Mar 2003, 43 (1) 50-61; DOI: 10.2501/JAR-43-1-50-61
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    Jumpstarting Product DevelopmentCompetitive analysis and conjoint measurement in the cosmetic industry
    Howard Moskowitz, Barbara Itty
    Journal of Advertising Research Mar 2003, 43 (1) 62-77; DOI: 10.2501/JAR-43-1-62-77
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    Increasing Quality in Measuring Advertising EffectivenessA meta-analysis of question framing in conversion studies
    Arch G. Woodside, Chris Dubelaar
    Journal of Advertising Research Mar 2003, 43 (1) 78-85; DOI: 10.2501/JAR-43-1-78-85
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    How Businesses Buy Advertising Agency ServicesA way to segment advertising agencies' markets?
    Woonbong Na, Roger Marshall, Youngseok Son
    Journal of Advertising Research Mar 2003, 43 (1) 86-95; DOI: 10.2501/JAR-43-1-86-95
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    What is Creative to Whom and Why?Perceptions in advertising agencies
    Scott Koslow, Sheila L. Sasser, Edward A. Riordan
    Journal of Advertising Research Mar 2003, 43 (1) 96-110; DOI: 10.2501/JAR-43-1-96-110
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    Gender Issues in AdvertisingAn oversight synthesis of research: 1970-2002
    Lori D. Wolin
    Journal of Advertising Research Mar 2003, 43 (1) 111-130; DOI: 10.2501/JAR-43-1-111-130
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