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Table of Contents

01 May 2002; volume 42, issue 3

  • You have accessRestricted access
    The Power of Affect: Predicting Intention
    Jon D Morris, Chongmoo Woo, James A. Geason, Jooyoung Kim
    Journal of Advertising Research May 2002, 42 (3) 7-17; DOI: 10.2501/JAR-42-3-7-17
  • You have accessRestricted access
    The Influence of Network Branding on Audience Affinity for Network Television
    Carolyn A. Lyn, David J. Atkin, Robert Abelman
    Journal of Advertising Research May 2002, 42 (3) 19-32; DOI: 10.2501/JAR-42-3-19-32
  • You have accessRestricted access
    How Brand Reputation Affects the Advertising-Brand Equity Link
    Arjun Chaudhuri
    Journal of Advertising Research May 2002, 42 (3) 33-43; DOI: 10.2501/JAR-42-3-33-43
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    In Defence of the Hierarchy of EffectsA Rejoinder to Weilbacher
    Thomas E. Barry
    Journal of Advertising Research May 2002, 42 (3) 44-47; DOI: 10.2501/JAR-42-3-44-47
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    Weilbacher comments on:‘In defense of the hierarchy of effects’
    William M Weilbacher
    Journal of Advertising Research May 2002, 42 (3) 48-49; DOI: 10.2501/JAR-42-3-48-49
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    Advertising Research and its Influence on Managerial Practice
    Joep P. Cornelissen, Andrew R. Lock
    Journal of Advertising Research May 2002, 42 (3) 50-55; DOI: 10.2501/JAR-42-3-50-55
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    Nonconformity Advertising to Teens
    Yeqing Bao, Alan T. Shao
    Journal of Advertising Research May 2002, 42 (3) 56-65; DOI: 10.2501/JAR-42-3-56-65
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    The Customer Pulling Power of Different-sized Yellow Pages Advertisements
    Avery M. Abernethy, David N. Laband
    Journal of Advertising Research May 2002, 42 (3) 66-72; DOI: 10.2501/JAR-42-3-66-72
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    Advertising Trends in Urban China
    Dongsheng Zhou, Weijiong Zhang, Ilan Vertinsky
    Journal of Advertising Research May 2002, 42 (3) 73-81; DOI: 10.2501/JAR-42-3-73-81
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  • Do Billboard Advertisements Drive Customer Retention?
  • The Power of “Like”
  • What Do We Know About Celebrity Endorsement in Advertising?
  • Corporate Social Responsibility And Marketing Performance
  • What Do We Know About Social-Media Marketing?
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