Journal of Advertising Research: 42 (3)

01 May 2002; volume 42, issue 3

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The Power of Affect: Predicting Intention
Jon D Morris, Chongmoo Woo, James A. Geason, Jooyoung Kim

Journal of Advertising Research May 2002, 42 (3) 7-17; DOI: 10.2501/JAR-42-3-7-17
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The Influence of Network Branding on Audience Affinity for Network Television
Carolyn A. Lyn, David J. Atkin, Robert Abelman

Journal of Advertising Research May 2002, 42 (3) 19-32; DOI: 10.2501/JAR-42-3-19-32
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How Brand Reputation Affects the Advertising-Brand Equity Link
Arjun Chaudhuri

Journal of Advertising Research May 2002, 42 (3) 33-43; DOI: 10.2501/JAR-42-3-33-43
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In Defence of the Hierarchy of EffectsA Rejoinder to Weilbacher
Thomas E. Barry

Journal of Advertising Research May 2002, 42 (3) 44-47; DOI: 10.2501/JAR-42-3-44-47
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Weilbacher comments on:‘In defense of the hierarchy of effects’
William M Weilbacher

Journal of Advertising Research May 2002, 42 (3) 48-49; DOI: 10.2501/JAR-42-3-48-49
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Advertising Research and its Influence on Managerial Practice
Joep P. Cornelissen, Andrew R. Lock

Journal of Advertising Research May 2002, 42 (3) 50-55; DOI: 10.2501/JAR-42-3-50-55
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Nonconformity Advertising to Teens
Yeqing Bao, Alan T. Shao

Journal of Advertising Research May 2002, 42 (3) 56-65; DOI: 10.2501/JAR-42-3-56-65
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The Customer Pulling Power of Different-sized Yellow Pages Advertisements
Avery M. Abernethy, David N. Laband

Journal of Advertising Research May 2002, 42 (3) 66-72; DOI: 10.2501/JAR-42-3-66-72
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Advertising Trends in Urban China
Dongsheng Zhou, Weijiong Zhang, Ilan Vertinsky

Journal of Advertising Research May 2002, 42 (3) 73-81; DOI: 10.2501/JAR-42-3-73-81

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