Index by author
01 January 2002; volume 42, issue 1
A
Anschuetz, Ned
- You have accessWhy a Brand's Most Valuable Consumer is the Next One It AddsNed AnschuetzJournal of Advertising Research Jan 2002, 42 (1) 15-21; DOI: 10.2501/JAR-42-1-15-21
B
Baldinger, Allan L.
- You have accessWhy Brands GrowAllan L. Baldinger, Edward Blair, Raj EchambadiJournal of Advertising Research Jan 2002, 42 (1) 6-14; DOI: 10.2501/JAR-42-1-6-14
Beard, Fred K.
- You have accessExploring the Use of Advertising Agency Review ConsultantsFred K. BeardJournal of Advertising Research Jan 2002, 42 (1) 39-50; DOI: 10.2501/JAR-42-1-39-50
Blair, Edward
- You have accessWhy Brands GrowAllan L. Baldinger, Edward Blair, Raj EchambadiJournal of Advertising Research Jan 2002, 42 (1) 6-14; DOI: 10.2501/JAR-42-1-6-14
E
Echambadi, Raj
- You have accessWhy Brands GrowAllan L. Baldinger, Edward Blair, Raj EchambadiJournal of Advertising Research Jan 2002, 42 (1) 6-14; DOI: 10.2501/JAR-42-1-6-14
F
Fox, Richard J.
- You have accessWhat Products Can Be Successfully Promoted and Sold Via the Internet?Hyokjin Kwak, Richard J. Fox, George M. ZinkhanJournal of Advertising Research Jan 2002, 42 (1) 23-38; DOI: 10.2501/JAR-42-1-23-38
G
Gelb, Betsy D.
- You have accessObservations: ‘Market Patriotism’ – Advertising DilemmaBetsy D. GelbJournal of Advertising Research Jan 2002, 42 (1) 67-69; DOI: 10.2501/JAR-42-1-67-69
K
Kanso, Ali
- You have accessAdvertising Localization Overshadows StandardizationAli Kanso, Richard Alan NelsonJournal of Advertising Research Jan 2002, 42 (1) 79-89; DOI: 10.2501/JAR-42-1-79-89
Kent, Robert J.
- You have accessSecond-by-Second Looks at the Television Commercial AudienceRobert J. KentJournal of Advertising Research Jan 2002, 42 (1) 71-78; DOI: 10.2501/JAR-42-1-71-78
Kim, Choong-Ryuhn
- You have accessIdentifying Viewer Segments for Television ProgramsChoong-Ryuhn KimJournal of Advertising Research Jan 2002, 42 (1) 51-66; DOI: 10.2501/JAR-42-1-51-66
Kwak, Hyokjin
- You have accessWhat Products Can Be Successfully Promoted and Sold Via the Internet?Hyokjin Kwak, Richard J. Fox, George M. ZinkhanJournal of Advertising Research Jan 2002, 42 (1) 23-38; DOI: 10.2501/JAR-42-1-23-38
N
Nelson, Richard Alan
- You have accessAdvertising Localization Overshadows StandardizationAli Kanso, Richard Alan NelsonJournal of Advertising Research Jan 2002, 42 (1) 79-89; DOI: 10.2501/JAR-42-1-79-89
Z
Zinkhan, George M.
- You have accessWhat Products Can Be Successfully Promoted and Sold Via the Internet?Hyokjin Kwak, Richard J. Fox, George M. ZinkhanJournal of Advertising Research Jan 2002, 42 (1) 23-38; DOI: 10.2501/JAR-42-1-23-38