Journal of Advertising Research: 42 (1)

01 January 2002; volume 42, issue 1

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Why Brands Grow
Allan L. Baldinger, Edward Blair, Raj Echambadi

Journal of Advertising Research Jan 2002, 42 (1) 6-14; DOI: 10.2501/JAR-42-1-6-14
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Why a Brand's Most Valuable Consumer is the Next One It Adds
Ned Anschuetz

Journal of Advertising Research Jan 2002, 42 (1) 15-21; DOI: 10.2501/JAR-42-1-15-21
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What Products Can Be Successfully Promoted and Sold Via the Internet?
Hyokjin Kwak, Richard J. Fox, George M. Zinkhan

Journal of Advertising Research Jan 2002, 42 (1) 23-38; DOI: 10.2501/JAR-42-1-23-38
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Exploring the Use of Advertising Agency Review Consultants
Fred K. Beard

Journal of Advertising Research Jan 2002, 42 (1) 39-50; DOI: 10.2501/JAR-42-1-39-50
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Identifying Viewer Segments for Television Programs
Choong-Ryuhn Kim

Journal of Advertising Research Jan 2002, 42 (1) 51-66; DOI: 10.2501/JAR-42-1-51-66
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Observations: ‘Market Patriotism’ – Advertising Dilemma
Betsy D. Gelb

Journal of Advertising Research Jan 2002, 42 (1) 67-69; DOI: 10.2501/JAR-42-1-67-69
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Second-by-Second Looks at the Television Commercial Audience
Robert J. Kent

Journal of Advertising Research Jan 2002, 42 (1) 71-78; DOI: 10.2501/JAR-42-1-71-78
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Advertising Localization Overshadows Standardization
Ali Kanso, Richard Alan Nelson

Journal of Advertising Research Jan 2002, 42 (1) 79-89; DOI: 10.2501/JAR-42-1-79-89

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