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Table of Contents

01 January 2002; volume 42, issue 1

  • You have accessRestricted access
    Why Brands Grow
    Allan L. Baldinger, Edward Blair, Raj Echambadi
    Journal of Advertising Research Jan 2002, 42 (1) 6-14; DOI: 10.2501/JAR-42-1-6-14
  • You have accessRestricted access
    Why a Brand's Most Valuable Consumer is the Next One It Adds
    Ned Anschuetz
    Journal of Advertising Research Jan 2002, 42 (1) 15-21; DOI: 10.2501/JAR-42-1-15-21
  • You have accessRestricted access
    What Products Can Be Successfully Promoted and Sold Via the Internet?
    Hyokjin Kwak, Richard J. Fox, George M. Zinkhan
    Journal of Advertising Research Jan 2002, 42 (1) 23-38; DOI: 10.2501/JAR-42-1-23-38
  • You have accessRestricted access
    Exploring the Use of Advertising Agency Review Consultants
    Fred K. Beard
    Journal of Advertising Research Jan 2002, 42 (1) 39-50; DOI: 10.2501/JAR-42-1-39-50
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    Identifying Viewer Segments for Television Programs
    Choong-Ryuhn Kim
    Journal of Advertising Research Jan 2002, 42 (1) 51-66; DOI: 10.2501/JAR-42-1-51-66
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    Observations: ‘Market Patriotism’ – Advertising Dilemma
    Betsy D. Gelb
    Journal of Advertising Research Jan 2002, 42 (1) 67-69; DOI: 10.2501/JAR-42-1-67-69
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    Second-by-Second Looks at the Television Commercial Audience
    Robert J. Kent
    Journal of Advertising Research Jan 2002, 42 (1) 71-78; DOI: 10.2501/JAR-42-1-71-78
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    Advertising Localization Overshadows Standardization
    Ali Kanso, Richard Alan Nelson
    Journal of Advertising Research Jan 2002, 42 (1) 79-89; DOI: 10.2501/JAR-42-1-79-89
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