Index by author
01 May 2001; volume 41, issue 3
A
Abernethy, Avery M.
- You have accessSelf-regulation and Television Advertising: A Replication and ExtensionAvery M. Abernethy, Jan LeBlanc WicksJournal of Advertising Research May 2001, 41 (3) 31-37; DOI: 10.2501/JAR-41-3-31-37
B
Baker, Michael J.
- You have accessSelecting Celebrity Endorsers:The Practitioner's PerspectiveB. Zafer Erdogan, Michael J. Baker, Stephen TaggJournal of Advertising Research May 2001, 41 (3) 39-48; DOI: 10.2501/JAR-41-3-39-48
E
Erdogan, B. Zafer
- You have accessSelecting Celebrity Endorsers:The Practitioner's PerspectiveB. Zafer Erdogan, Michael J. Baker, Stephen TaggJournal of Advertising Research May 2001, 41 (3) 39-48; DOI: 10.2501/JAR-41-3-39-48
H
Harris, Phillip G.
- You have accessSo What? A Rejoinder to the Reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001)John R. Rossiter, Richard B. Silberstein, Phillip G. Harris, Geoff NieldJournal of Advertising Research May 2001, 41 (3) 59-61; DOI: 10.2501/JAR-41-3-59-61
K
Kent, Robert J.
- You have accessThe Global Internet Shopper: Evidence from Shopping Tasks in Twelve CountriesPatrick D. Lynch, Robert J. Kent, Srini S. SrinivasanJournal of Advertising Research May 2001, 41 (3) 15-23; DOI: 10.2501/JAR-41-3-15-23
L
Lee, Ruby P. W.
- You have accessZapping Behavior during Commercial BreaksAlan Ching Biu Tse, Ruby P. W. LeeJournal of Advertising Research May 2001, 41 (3) 25-29; DOI: 10.2501/JAR-41-3-25-29
Lynch, Patrick D.
- You have accessThe Global Internet Shopper: Evidence from Shopping Tasks in Twelve CountriesPatrick D. Lynch, Robert J. Kent, Srini S. SrinivasanJournal of Advertising Research May 2001, 41 (3) 15-23; DOI: 10.2501/JAR-41-3-15-23
N
Nield, Geoff
- You have accessSo What? A Rejoinder to the Reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001)John R. Rossiter, Richard B. Silberstein, Phillip G. Harris, Geoff NieldJournal of Advertising Research May 2001, 41 (3) 59-61; DOI: 10.2501/JAR-41-3-59-61
R
Roehm, Michelle L.
- You have accessInstrumental vs. Vocal Versions of Popular Music in AdvertisingMichelle L. RoehmJournal of Advertising Research May 2001, 41 (3) 49-58; DOI: 10.2501/JAR-41-3-49-58
Rossiter, John R.
- You have accessSo What? A Rejoinder to the Reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001)John R. Rossiter, Richard B. Silberstein, Phillip G. Harris, Geoff NieldJournal of Advertising Research May 2001, 41 (3) 59-61; DOI: 10.2501/JAR-41-3-59-61
S
Silberstein, Richard B.
- You have accessSo What? A Rejoinder to the Reply by Crites and Aikman-Eckenrode to Rossiter et al. (2001)John R. Rossiter, Richard B. Silberstein, Phillip G. Harris, Geoff NieldJournal of Advertising Research May 2001, 41 (3) 59-61; DOI: 10.2501/JAR-41-3-59-61
Srinivasan, Srini S.
- You have accessThe Global Internet Shopper: Evidence from Shopping Tasks in Twelve CountriesPatrick D. Lynch, Robert J. Kent, Srini S. SrinivasanJournal of Advertising Research May 2001, 41 (3) 15-23; DOI: 10.2501/JAR-41-3-15-23
Sun, Tao
- You have accessCommercial Liking and Memory: Moderating Effects of Product CategoriesSeounmi Youn, Tao Sun, William D. Wells, Xinshu ZhaoJournal of Advertising Research May 2001, 41 (3) 7-13; DOI: 10.2501/JAR-41-3-7-13
T
Tagg, Stephen
- You have accessSelecting Celebrity Endorsers:The Practitioner's PerspectiveB. Zafer Erdogan, Michael J. Baker, Stephen TaggJournal of Advertising Research May 2001, 41 (3) 39-48; DOI: 10.2501/JAR-41-3-39-48
Tse, Alan Ching Biu
- You have accessZapping Behavior during Commercial BreaksAlan Ching Biu Tse, Ruby P. W. LeeJournal of Advertising Research May 2001, 41 (3) 25-29; DOI: 10.2501/JAR-41-3-25-29
W
Wells, William D.
- You have accessCommercial Liking and Memory: Moderating Effects of Product CategoriesSeounmi Youn, Tao Sun, William D. Wells, Xinshu ZhaoJournal of Advertising Research May 2001, 41 (3) 7-13; DOI: 10.2501/JAR-41-3-7-13
Wicks, Jan LeBlanc
- You have accessSelf-regulation and Television Advertising: A Replication and ExtensionAvery M. Abernethy, Jan LeBlanc WicksJournal of Advertising Research May 2001, 41 (3) 31-37; DOI: 10.2501/JAR-41-3-31-37
Y
Youn, Seounmi
- You have accessCommercial Liking and Memory: Moderating Effects of Product CategoriesSeounmi Youn, Tao Sun, William D. Wells, Xinshu ZhaoJournal of Advertising Research May 2001, 41 (3) 7-13; DOI: 10.2501/JAR-41-3-7-13
Z
Zhao, Xinshu
- You have accessCommercial Liking and Memory: Moderating Effects of Product CategoriesSeounmi Youn, Tao Sun, William D. Wells, Xinshu ZhaoJournal of Advertising Research May 2001, 41 (3) 7-13; DOI: 10.2501/JAR-41-3-7-13