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Table of Contents

01 March 2001; volume 41, issue 2

  • You have accessRestricted access
    If the Question Is Ad Effects, the Answer Is ‘Not Elasticities’
    Simon Broadbent
    Journal of Advertising Research Mar 2001, 41 (2) 7-11; DOI: 10.2501/JAR-41-2-7-11
  • You have accessRestricted access
    Brain-Imaging Detection of Visual Scene Encoding in Long-term Memory for TV Commercials
    John R. Rossiter, Richard B. Silberstein, Philip G. Harris, Geoff Nield
    Journal of Advertising Research Mar 2001, 41 (2) 13-21; DOI: 10.2501/JAR-41-2-13-21
  • You have accessRestricted access
    Making Inferences Concerning Physiological Responses: A Reply to Rossiter, Silberstein, Harris, and Nield
    Stephen L. Crites, Shelley N. Aikman-Eckenrode
    Journal of Advertising Research Mar 2001, 41 (2) 23-25; DOI: 10.2501/JAR-41-2-23-25
  • You have accessRestricted access
    The Effects of Ethnicity and Product on Purchase Decision Making
    Youn-Kyung Kim, Jikyeong Kang
    Journal of Advertising Research Mar 2001, 41 (2) 39-48; DOI: 10.2501/JAR-41-2-39-48
  • You have accessRestricted access
    Linking the Use of Advertising Agency Review Consultants to Agency Search Outcomes
    Fred K. Beard, Koanghyub Kim
    Journal of Advertising Research Mar 2001, 41 (2) 49-55; DOI: 10.2501/JAR-41-2-49-55
  • You have accessRestricted access
    The Effects of Nutrition Information on Consumer Choice
    George Baltas
    Journal of Advertising Research Mar 2001, 41 (2) 57-63; DOI: 10.2501/JAR-41-2-57-63
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