Journal of Advertising Research: 41 (2)

01 March 2001; volume 41, issue 2

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If the Question Is Ad Effects, the Answer Is ‘Not Elasticities’
Simon Broadbent

Journal of Advertising Research Mar 2001, 41 (2) 7-11; DOI: 10.2501/JAR-41-2-7-11
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Brain-Imaging Detection of Visual Scene Encoding in Long-term Memory for TV Commercials
John R. Rossiter, Richard B. Silberstein, Philip G. Harris, Geoff Nield

Journal of Advertising Research Mar 2001, 41 (2) 13-21; DOI: 10.2501/JAR-41-2-13-21
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Making Inferences Concerning Physiological Responses: A Reply to Rossiter, Silberstein, Harris, and Nield
Stephen L. Crites, Shelley N. Aikman-Eckenrode

Journal of Advertising Research Mar 2001, 41 (2) 23-25; DOI: 10.2501/JAR-41-2-23-25
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The Effects of Ethnicity and Product on Purchase Decision Making
Youn-Kyung Kim, Jikyeong Kang

Journal of Advertising Research Mar 2001, 41 (2) 39-48; DOI: 10.2501/JAR-41-2-39-48
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Linking the Use of Advertising Agency Review Consultants to Agency Search Outcomes
Fred K. Beard, Koanghyub Kim

Journal of Advertising Research Mar 2001, 41 (2) 49-55; DOI: 10.2501/JAR-41-2-49-55
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The Effects of Nutrition Information on Consumer Choice
George Baltas

Journal of Advertising Research Mar 2001, 41 (2) 57-63; DOI: 10.2501/JAR-41-2-57-63

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