Index by author
01 November 2000; volume 40, issue 6
A
Appel, Valentine
- You have accessEditorial Environment and Advertising EffectivenessValentine AppelJournal of Advertising Research Nov 2000, 40 (6) 89-94; DOI: 10.2501/JAR-40-6-89-94
B
Baldinger, Allan L.
- You have accessThe ARF Copy Research Validity ProjectRussell I. Haley, Allan L. BaldingerJournal of Advertising Research Nov 2000, 40 (6) 114-135; DOI: 10.2501/JAR-40-6-114-135
Blackston, Max
- You have accessObservations: Building Brand Equity by Managing the Brand's RelationshipsMax BlackstonJournal of Advertising Research Nov 2000, 40 (6) 101-105; DOI: 10.2501/JAR-40-6-101-105
Blair, Margaret Henderson
- You have accessAn Empirical Investigation of Advertising Wearin and WearoutMargaret Henderson BlairJournal of Advertising Research Nov 2000, 40 (6) 95-100; DOI: 10.2501/JAR-40-6-95-100
Britt, Steuart Henderson
- You have accessAre So-called Successful Advertising Campaigns Really Successful?Steuart Henderson BrittJournal of Advertising Research Nov 2000, 40 (6) 25-31; DOI: 10.2501/JAR-40-6-25-31
C
Crimmins, James C.
- You have accessBetter Measurement and Management of Brand ValueJames C. CrimminsJournal of Advertising Research Nov 2000, 40 (6) 136-144; DOI: 10.2501/JAR-40-6-136-144
E
Ehrenberg, Andrew S. C.
- You have accessRepetitive Advertising and the ConsumerAndrew S. C. EhrenbergJournal of Advertising Research Nov 2000, 40 (6) 39-48; DOI: 10.2501/JAR-40-6-39-48
F
Farris, Paul W.
- You have accessOvercontrol in Advertising ExperimentsPaul W. Farris, David J. ReibsteinJournal of Advertising Research Nov 2000, 40 (6) 73-78; DOI: 10.2501/JAR-40-6-73-78
Frank, Ronald E.
- You have accessInterest-based Segments of TV AudiencesRonald E. Frank, Marshall G. GreenbergJournal of Advertising Research Nov 2000, 40 (6) 55-64; DOI: 10.2501/JAR-40-6-55-64
Furse, David H.
- You have accessAnalysis of the Impact of Executional Factors on Advertising PerformanceDavid W. Stewart, David H. FurseJournal of Advertising Research Nov 2000, 40 (6) 85-88; DOI: 10.2501/JAR-40-6-85-88
G
Green, Paul E.
- You have accessBenefit Bundle AnalysisPaul E. Green, Yoram Wind, Arun K. JainJournal of Advertising Research Nov 2000, 40 (6) 32-37; DOI: 10.2501/JAR-40-6-32-37
Greenberg, Marshall G.
- You have accessInterest-based Segments of TV AudiencesRonald E. Frank, Marshall G. GreenbergJournal of Advertising Research Nov 2000, 40 (6) 55-64; DOI: 10.2501/JAR-40-6-55-64
H
Haley, Russell I.
- You have accessThe ARF Copy Research Validity ProjectRussell I. Haley, Allan L. BaldingerJournal of Advertising Research Nov 2000, 40 (6) 114-135; DOI: 10.2501/JAR-40-6-114-135
J
Jain, Arun K.
- You have accessBenefit Bundle AnalysisPaul E. Green, Yoram Wind, Arun K. JainJournal of Advertising Research Nov 2000, 40 (6) 32-37; DOI: 10.2501/JAR-40-6-32-37
K
Krugman, Herbert E.
- You have accessMemory without Recall, Exposure without PerceptionHerbert E. KrugmanJournal of Advertising Research Nov 2000, 40 (6) 49-54; DOI: 10.2501/JAR-40-6-49-54
M
Maloney, John C
- You have accessCuriosity versus Disbelief in AdvertisingJohn C MaloneyJournal of Advertising Research Nov 2000, 40 (6) 7-13; DOI: 10.2501/JAR-40-6-7-13
Mitchell, Walter G.
- You have accessSystematic Synthesis of Advertising Research VerbatimsWalter G. MitchellJournal of Advertising Research Nov 2000, 40 (6) 21-24; DOI: 10.2501/JAR-40-6-21-24
P
Plummer, Joseph T.
- You have accessHow Personality Makes a DifferenceJoseph T. PlummerJournal of Advertising Research Nov 2000, 40 (6) 79-83; DOI: 10.2501/JAR-40-6-79-83
R
Reibstein, David J.
- You have accessOvercontrol in Advertising ExperimentsPaul W. Farris, David J. ReibsteinJournal of Advertising Research Nov 2000, 40 (6) 73-78; DOI: 10.2501/JAR-40-6-73-78
S
Stewart, David W.
- You have accessAnalysis of the Impact of Executional Factors on Advertising PerformanceDavid W. Stewart, David H. FurseJournal of Advertising Research Nov 2000, 40 (6) 85-88; DOI: 10.2501/JAR-40-6-85-88
W
Wells, William D
- You have accessRecognition, Recall, and Rating ScalesWilliam D WellsJournal of Advertising Research Nov 2000, 40 (6) 14-20; DOI: 10.2501/JAR-40-6-14-20
Wind, Yoram
- You have accessBenefit Bundle AnalysisPaul E. Green, Yoram Wind, Arun K. JainJournal of Advertising Research Nov 2000, 40 (6) 32-37; DOI: 10.2501/JAR-40-6-32-37
Z
Zufryden, Fred S
- You have accessPredicting Trial, Repeat, and Sales Response from Alternative Media Plans Using Split-cable DataFred S ZufrydenJournal of Advertising Research Nov 2000, 40 (6) 65-72; DOI: 10.2501/JAR-40-6-65-72