Index by author
01 September 2000; volume 40, issue 5
B
Beltramini, Richard F.
- You have accessInfomercials Revisited: Perspectives of Advertising ProfessionalsPatricia S. Chapman, Richard F. BeltraminiJournal of Advertising Research Sep 2000, 40 (5) 24-31; DOI: 10.2501/JAR-40-5-24-31
Blair, Edward
- You have accessMeasuring Brand MeaningGillian Oakenfull, Edward Blair, Betsy Gelb, Peter DacinJournal of Advertising Research Sep 2000, 40 (5) 43-53; DOI: 10.2501/JAR-40-5-43-53
Bogart, Leo
- You have accessBuying Services and the Media MarketplaceLeo BogartJournal of Advertising Research Sep 2000, 40 (5) 37-41; DOI: 10.2501/JAR-40-5-37-41
C
Chapman, Patricia S.
- You have accessInfomercials Revisited: Perspectives of Advertising ProfessionalsPatricia S. Chapman, Richard F. BeltraminiJournal of Advertising Research Sep 2000, 40 (5) 24-31; DOI: 10.2501/JAR-40-5-24-31
Conrnelissen, Joep P.
- You have accessTheoretical Concept or Management Fashion?Joep P. Conrnelissen, Andrew R. LockJournal of Advertising Research Sep 2000, 40 (5) 7-15; DOI: 10.2501/JAR-40-5-7-15
D
Dacin, Peter
- You have accessMeasuring Brand MeaningGillian Oakenfull, Edward Blair, Betsy Gelb, Peter DacinJournal of Advertising Research Sep 2000, 40 (5) 43-53; DOI: 10.2501/JAR-40-5-43-53
F
Friedman, Larry
- You have accessDo You Model Ad Awareness or Advertising Awareness?Max Sutherland, Larry FriedmanJournal of Advertising Research Sep 2000, 40 (5) 32-36; DOI: 10.2501/JAR-40-5-32-36
G
Gelb, Betsy
- You have accessMeasuring Brand MeaningGillian Oakenfull, Edward Blair, Betsy Gelb, Peter DacinJournal of Advertising Research Sep 2000, 40 (5) 43-53; DOI: 10.2501/JAR-40-5-43-53
Gould, Stephen J.
- You have accessThe State of IMC Research and ApplicationsStephen J. GouldJournal of Advertising Research Sep 2000, 40 (5) 22-23; DOI: 10.2501/JAR-40-5-22-23
K
Kitchen, Philip J.
- You have accessA Response to ‘Theoretical Concept or Management Fashion’Don E. Schultz, Philip J. KitchenJournal of Advertising Research Sep 2000, 40 (5) 17-21; DOI: 10.2501/JAR-40-5-17-21
L
Lock, Andrew R.
- You have accessTheoretical Concept or Management Fashion?Joep P. Conrnelissen, Andrew R. LockJournal of Advertising Research Sep 2000, 40 (5) 7-15; DOI: 10.2501/JAR-40-5-7-15
O
Oakenfull, Gillian
- You have accessMeasuring Brand MeaningGillian Oakenfull, Edward Blair, Betsy Gelb, Peter DacinJournal of Advertising Research Sep 2000, 40 (5) 43-53; DOI: 10.2501/JAR-40-5-43-53
S
Schultz, Don E.
- You have accessA Response to ‘Theoretical Concept or Management Fashion’Don E. Schultz, Philip J. KitchenJournal of Advertising Research Sep 2000, 40 (5) 17-21; DOI: 10.2501/JAR-40-5-17-21
Sutherland, Max
- You have accessDo You Model Ad Awareness or Advertising Awareness?Max Sutherland, Larry FriedmanJournal of Advertising Research Sep 2000, 40 (5) 32-36; DOI: 10.2501/JAR-40-5-32-36