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E-Word of Mouth: Early Predictor Of Audience Engagement
C. Samuel Craig, William H. Greene, Anthony Versaci

Journal of Advertising Research Mar 2015, 55 (1) 62-72; DOI: 10.2501/JAR-55-1-062-072
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The Value of Earned Audiences: How Social Interactions Amplify TV Impact
Judit Nagy, Anjali Midha

Journal of Advertising Research Dec 2014, 54 (4) 448-453; DOI: 10.2501/JAR-54-4-448-453
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How Digital Conversations Reinforce Super Bowl Advertising
Harlan E. Spotts, Scott C. Purvis, Sandeep Patnaik

Journal of Advertising Research Dec 2014, 54 (4) 454-468; DOI: 10.2501/JAR-54-4-454-468
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Digital Game Changers
Gian Fulgoni, Andrew Lipsman

Journal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016
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The Power of Social Television: Can Social Media Build Viewer Engagement?
Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein

Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
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Who “Likes” You … and Why? A Typology of Facebook Fans
Elaine Wallace, Isabel Buil, Leslie de Chernatony, Michael Hogan

Journal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109
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More Mutter About Clutter
Karen Nelson-Field, Erica Riebe, Byron Sharp

Journal of Advertising Research Jun 2013, 53 (2) 186-191; DOI: 10.2501/JAR-53-2-186-191
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The Power of Evil
Marcel Corstjens, Andris Umblijs

Journal of Advertising Research Dec 2012, 52 (4) 433-449; DOI: 10.2501/JAR-52-4-433-449
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Digital and Social Media In the Purchase Decision Process
Todd Powers, Dorothy Advincula, Manila S. Austin, Stacy Graiko, Jasper Snyder

Journal of Advertising Research Dec 2012, 52 (4) 479-489; DOI: 10.2501/JAR-52-4-479-489

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