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  • Home
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    The Power of Political Advertising: Lessons for Practitioners
    Gian M. Fulgoni, Andrew Lipsman, Carol Davidsen
    Journal of Advertising Research Sep 2016, 56 (3) 239-244; DOI: 10.2501/JAR-2016-034
  • You have access
    What Makes Brands' Social Content Shareable on Facebook?
    Tania Yuki
    Journal of Advertising Research Dec 2015, 55 (4) 458-470; DOI: 10.2501/JAR-2015-026
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    What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model
    Malte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. Flatten
    Journal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175
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    Digital Word of Mouth And Its Offline Amplification
    Gian M. Fulgoni, Andrew Lipsman
    Journal of Advertising Research Mar 2015, 55 (1) 18-21; DOI: 10.2501/JAR-55-1-018-021
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    E-Word of Mouth: Early Predictor Of Audience Engagement
    C. Samuel Craig, William H. Greene, Anthony Versaci
    Journal of Advertising Research Mar 2015, 55 (1) 62-72; DOI: 10.2501/JAR-55-1-062-072
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    The Value of Earned Audiences: How Social Interactions Amplify TV Impact
    Judit Nagy, Anjali Midha
    Journal of Advertising Research Dec 2014, 54 (4) 448-453; DOI: 10.2501/JAR-54-4-448-453
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    How Digital Conversations Reinforce Super Bowl Advertising
    Harlan E. Spotts, Scott C. Purvis, Sandeep Patnaik
    Journal of Advertising Research Dec 2014, 54 (4) 454-468; DOI: 10.2501/JAR-54-4-454-468
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    Digital Game Changers
    Gian Fulgoni, Andrew Lipsman
    Journal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016
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    The Power of Social Television: Can Social Media Build Viewer Engagement?
    Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein
    Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
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    Who “Likes” You … and Why? A Typology of Facebook Fans
    Elaine Wallace, Isabel Buil, Leslie de Chernatony, Michael Hogan
    Journal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109

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