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The Power of Political Advertising: Lessons for Practitioners
Gian M. Fulgoni, Andrew Lipsman, Carol Davidsen

Journal of Advertising Research Sep 2016, 56 (3) 239-244; DOI: 10.2501/JAR-2016-034
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What Makes Brands' Social Content Shareable on Facebook?
Tania Yuki

Journal of Advertising Research Dec 2015, 55 (4) 458-470; DOI: 10.2501/JAR-2015-026
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What Drives Advertising Success on Facebook? An Advertising-Effectiveness Model
Malte Brettel, Jens-Christian Reich, Jose M. Gavilanes, Tessa C. Flatten

Journal of Advertising Research Jun 2015, 55 (2) 162-175; DOI: 10.2501/JAR-55-2-162-175
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Digital Word of Mouth And Its Offline Amplification
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Mar 2015, 55 (1) 18-21; DOI: 10.2501/JAR-55-1-018-021
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E-Word of Mouth: Early Predictor Of Audience Engagement
C. Samuel Craig, William H. Greene, Anthony Versaci

Journal of Advertising Research Mar 2015, 55 (1) 62-72; DOI: 10.2501/JAR-55-1-062-072
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The Value of Earned Audiences: How Social Interactions Amplify TV Impact
Judit Nagy, Anjali Midha

Journal of Advertising Research Dec 2014, 54 (4) 448-453; DOI: 10.2501/JAR-54-4-448-453
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How Digital Conversations Reinforce Super Bowl Advertising
Harlan E. Spotts, Scott C. Purvis, Sandeep Patnaik

Journal of Advertising Research Dec 2014, 54 (4) 454-468; DOI: 10.2501/JAR-54-4-454-468
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Digital Game Changers
Gian Fulgoni, Andrew Lipsman

Journal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016
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The Power of Social Television: Can Social Media Build Viewer Engagement?
Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein

Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
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Who “Likes” You … and Why? A Typology of Facebook Fans
Elaine Wallace, Isabel Buil, Leslie de Chernatony, Michael Hogan

Journal of Advertising Research Mar 2014, 54 (1) 92-109; DOI: 10.2501/JAR-54-1-092-109

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