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the Journal of Advertising Research

Advanced Search

  • Home
  • Articles
    • Current issue
    • Archive
    • Digital First
    • JAR Best Paper
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  • Topics
    • All topics
    • Celebrity endorsement
    • Mobile
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    • Social media
    • Sponsorship
    • Television
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Neuromarketing

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    The Power of Social Television: Can Social Media Build Viewer Engagement?
    Peter Pynta, Shaun A. S. Seixas, Geoffrey E. Nield, James Hier, Emelia Millward, Richard B. Silberstein
    Journal of Advertising Research Mar 2014, 54 (1) 71-80; DOI: 10.2501/JAR-54-1-071-080
  • You have access
    Leveraging Synergy and Emotion In a Multi-Platform World
    Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci
    Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430

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  • Neuromarketing (12)
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  • Sponsorship (9)

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