Multicultural

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Understanding the Invisibility of the Asian-American Television Audience
Amy Jo Coffey

Journal of Advertising Research Mar 2013, 53 (1) 101-118; DOI: 10.2501/JAR-53-1-101-118
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Comprende Code Switching?
Melissa Bishop, Mark Peterson

Journal of Advertising Research Dec 2011, 51 (4) 648-659; DOI: 10.2501/JAR-51-4-648-659
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The Tension between Strategy and Execution: Challenges for International Advertising Research
John B. Ford, Barbara Mueller, Charles R. Taylor, Nigel Hollis

Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 27-41; DOI: 10.2501/JAR-51-1-027-041
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A Tale of Two Social Contexts
Troy Elias, Osei Appiah

Journal of Advertising Research Sep 2010, 50 (3) 250-264; DOI: 10.2501/S0021849910091427
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Multicultural Marketing and the Reasons Why
Felipe Korzenny

Journal of Advertising Research Jun 2008, 48 (2) 173-176; DOI: 10.2501/S0021849908080203
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Use and Abuse of Cultural Elements in Multicultural Advertising
David Burgos

Journal of Advertising Research Jun 2008, 48 (2) 177-178; DOI: 10.2501/S0021849908080215
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Hispanic Ethnicity and Media Behavior
Ricardo Villarreal, Robert A. Peterson

Journal of Advertising Research Jun 2008, 48 (2) 179-190; DOI: 10.2501/S0021849908080227

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