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Multicultural

  • You have access
    Understanding the Invisibility of the Asian-American Television Audience
    Amy Jo Coffey
    Journal of Advertising Research Mar 2013, 53 (1) 101-118; DOI: 10.2501/JAR-53-1-101-118
  • You have access
    Comprende Code Switching?
    Melissa Bishop, Mark Peterson
    Journal of Advertising Research Dec 2011, 51 (4) 648-659; DOI: 10.2501/JAR-51-4-648-659
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    The Tension between Strategy and Execution: Challenges for International Advertising Research
    John B. Ford, Barbara Mueller, Charles R. Taylor, Nigel Hollis
    Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 27-41; DOI: 10.2501/JAR-51-1-027-041
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    A Tale of Two Social Contexts
    Troy Elias, Osei Appiah
    Journal of Advertising Research Sep 2010, 50 (3) 250-264; DOI: 10.2501/S0021849910091427
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    Multicultural Marketing and the Reasons Why
    Felipe Korzenny
    Journal of Advertising Research Jun 2008, 48 (2) 173-176; DOI: 10.2501/S0021849908080203
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    Use and Abuse of Cultural Elements in Multicultural Advertising
    David Burgos
    Journal of Advertising Research Jun 2008, 48 (2) 177-178; DOI: 10.2501/S0021849908080215
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    Hispanic Ethnicity and Media Behavior
    Ricardo Villarreal, Robert A. Peterson
    Journal of Advertising Research Jun 2008, 48 (2) 179-190; DOI: 10.2501/S0021849908080227

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Topics

  • Celebrity endorsement (17)
  • Mobile (18)
  • Multicultural (17)
  • Pharmaceutical and Healthcare (8)
  • Social media (23)
  • Television (27)
  • Neuromarketing (12)
  • Shopper insights (12)
  • Sponsorship (9)

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