Multicultural

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Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
José-Domingo Mora, Robert Krider, Jason Ho

Journal of Advertising Research Mar 2015, 55 (1) 22-36; DOI: 10.2501/JAR-55-1-022-036
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The Power of Cultural Factors In Spanish-Language Advertising
Amy Jo Coffey

Journal of Advertising Research Sep 2014, 54 (3) 346-355; DOI: 10.2501/JAR-54-3-346-355
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Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?
Gian Fulgoni, Adam Lella

Journal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258
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The Effect of Generational Status In Language-Tailored Political Messages
Sindy Chapa, Enrique P. Becerra

Journal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366
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Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim

Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
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Are You Reaching The Black-American Consumer?
Esther (E. T.) Franklin

Journal of Advertising Research Sep 2014, 54 (3) 259-262; DOI: 10.2501/JAR-54-3-259-262
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“Enculturated” Pleasure: A Study in Multicultural Engagement
Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei

Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331
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A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising
Shintaro Okazaki, Barbara Mueller, Sandra Diehl

Journal of Advertising Research Sep 2013, 53 (3) 258-272; DOI: 10.2501/JAR-53-3-258-272
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Understanding the Invisibility of the Asian-American Television Audience
Amy Jo Coffey

Journal of Advertising Research Mar 2013, 53 (1) 101-118; DOI: 10.2501/JAR-53-1-101-118
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Comprende Code Switching?
Melissa Bishop, Mark Peterson

Journal of Advertising Research Dec 2011, 51 (4) 648-659; DOI: 10.2501/JAR-51-4-648-659

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