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Multicultural

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    Adolescent Perceptions of Black-Oriented Media: “The Day Beyoncé Turned Black”
    Morgan E. Ellithorpe, Michael Hennessy, Amy Bleakley
    Journal of Advertising Research Jun 2019, 59 (2) 158-170; DOI: 10.2501/JAR-2018-017
  • You have access
    An Examination of Television Consumption By Racial and Ethnic Audiences in the U.S.
    J. P. James, Tyrha M. Lindsey-Warren
    Journal of Advertising Research Mar 2019, 59 (1) 40-52; DOI: 10.2501/JAR-2018-027
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    Who Decides What to Watch on TV at Home? Insights from People-Meter Data in Mexico
    José-Domingo Mora, Robert Krider, Jason Ho
    Journal of Advertising Research Mar 2015, 55 (1) 22-36; DOI: 10.2501/JAR-55-1-022-036
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    Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?
    Gian Fulgoni, Adam Lella
    Journal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258
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    Are You Reaching The Black-American Consumer?
    Esther (E. T.) Franklin
    Journal of Advertising Research Sep 2014, 54 (3) 259-262; DOI: 10.2501/JAR-54-3-259-262
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    “Enculturated” Pleasure: A Study in Multicultural Engagement
    Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei
    Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331
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    Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
    Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
    Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
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    The Power of Cultural Factors In Spanish-Language Advertising
    Amy Jo Coffey
    Journal of Advertising Research Sep 2014, 54 (3) 346-355; DOI: 10.2501/JAR-54-3-346-355
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    The Effect of Generational Status In Language-Tailored Political Messages
    Sindy Chapa, Enrique P. Becerra
    Journal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366
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    A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising
    Shintaro Okazaki, Barbara Mueller, Sandra Diehl
    Journal of Advertising Research Sep 2013, 53 (3) 258-272; DOI: 10.2501/JAR-53-3-258-272

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Topics

  • Celebrity endorsement (17)
  • Mobile (18)
  • Multicultural (17)
  • Pharmaceutical and Healthcare (8)
  • Social media (23)
  • Television (27)
  • Neuromarketing (12)
  • Shopper insights (12)
  • Sponsorship (9)

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