Mobile

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Are You Using the Right Mobile Advertising Metrics?
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034
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Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising
Kristin Stewart, Isabella Cunningham

Journal of Advertising Research Sep 2017, 57 (3) 250-259; DOI: 10.2501/JAR-2017-003
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When Are Apps Worth Paying For?
Lara Stocchi, Carolina Guerini, Nina Michaelidou

Journal of Advertising Research Sep 2017, 57 (3) 260-271; DOI: 10.2501/JAR-2017-035
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Positive Side Effects Of In-App Reward Advertising
Joowon Lee, Dong-Hee Shin

Journal of Advertising Research Sep 2017, 57 (3) 272-282; DOI: 10.2501/JAR-2017-036
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Digital Engagement: Opportunities and Risks for Sponsors
Angeline Close Scheinbaum

Journal of Advertising Research Dec 2016, 56 (4) 341-345; DOI: 10.2501/JAR-2016-040
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The Future of Retail Is Mobile
Gian M. Fulgoni, Andrew Lipsman

Journal of Advertising Research Dec 2016, 56 (4) 346-351; DOI: 10.2501/JAR-2016-041
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The Rise of the Digital Omnivore
Gian M. Fulgoni

Journal of Advertising Research Jun 2015, 55 (2) 115-119; DOI: 10.2501/JAR-55-2-115-119
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Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?
Gian Fulgoni, Adam Lella

Journal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258
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Is Mobile a Reliable Platform For Survey Taking?
William A. Cook

Journal of Advertising Research Jun 2014, 54 (2) 141-148; DOI: 10.2501/JAR-54-2-141-148
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Digital Game Changers
Gian Fulgoni, Andrew Lipsman

Journal of Advertising Research Mar 2014, 54 (1) 11-16; DOI: 10.2501/JAR-54-1-011-016

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