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Mobile

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    How Advertisers Can Keep Mobile Users Engaged and Reduce Video-Ad Blocking
    Kimberly Rose Clark, Kenneth Raj Leslie, Manuel Garcia-Garcia, Matthew L. Tullman
    Journal of Advertising Research Sep 2018, 58 (3) 311-325; DOI: 10.2501/JAR-2018-036
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    Mobile Technology and Its Impact On the Consumer Decision-Making Journey
    Laurent Muzellec, Eamonn O'Raghallaigh
    Journal of Advertising Research Mar 2018, 58 (1) 12-15; DOI: 10.2501/JAR-2017-058
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    Are You Using the Right Mobile Advertising Metrics?
    Gian M. Fulgoni, Andrew Lipsman
    Journal of Advertising Research Sep 2017, 57 (3) 245-249; DOI: 10.2501/JAR-2017-034
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    Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising
    Kristin Stewart, Isabella Cunningham
    Journal of Advertising Research Sep 2017, 57 (3) 250-259; DOI: 10.2501/JAR-2017-003
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    When Are Apps Worth Paying For?
    Lara Stocchi, Carolina Guerini, Nina Michaelidou
    Journal of Advertising Research Sep 2017, 57 (3) 260-271; DOI: 10.2501/JAR-2017-035
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    Positive Side Effects Of In-App Reward Advertising
    Joowon Lee, Dong-Hee Shin
    Journal of Advertising Research Sep 2017, 57 (3) 272-282; DOI: 10.2501/JAR-2017-036
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    Digital Engagement: Opportunities and Risks for Sponsors
    Angeline Close Scheinbaum
    Journal of Advertising Research Dec 2016, 56 (4) 341-345; DOI: 10.2501/JAR-2016-040
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    The Future of Retail Is Mobile
    Gian M. Fulgoni, Andrew Lipsman
    Journal of Advertising Research Dec 2016, 56 (4) 346-351; DOI: 10.2501/JAR-2016-041
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    The Rise of the Digital Omnivore
    Gian M. Fulgoni
    Journal of Advertising Research Jun 2015, 55 (2) 115-119; DOI: 10.2501/JAR-55-2-115-119
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    Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?
    Gian Fulgoni, Adam Lella
    Journal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258

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Topics

  • Celebrity endorsement (17)
  • Mobile (18)
  • Multicultural (17)
  • Pharmaceutical and Healthcare (8)
  • Social media (23)
  • Television (27)
  • Neuromarketing (12)
  • Shopper insights (12)
  • Sponsorship (9)

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