Volume 64, Issue 1, 2024
- The JAR 2024 List of Research PrioritiesColin Campbell
- How to Use the Power of Advertising to Enhance Social GoodMarla B. Royne Stafford
- The Impact of Fusion Metaphors in Health Appeals on Consumer AttitudesOlivia Petit and Tobias Otterbring
- How Message Framing and Visual Cues Drive Health-Related Ad EffectivenessCeline Northcott, Philippa Middleton, Maria Makrides, and Lucy Simmonds
- How Charitable Appeals Shape Donors’ Donation Choices—Giving Food or BooksJihao Hu, Tongmao Li, and Zhimin Zhou
- Purpose Advertising and the Credibility GapTyler Milfeld and Eric Haley
- When Are Photographs or Illustrations More Effective in Public Service Ads?Rita Ngoc To
- Pride Appeals and Temporal Framing Compatibility Effects In Green AdvertisingChung In (Hazel) Yun and Kathrynn Pounders
Featured Articles
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September 05, 2017
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February 24, 2017
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June 06, 2017
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March 07, 2017
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October 27, 2016
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November 23, 2016
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December 05, 2016